2019 Net Profit Growth Of 305.28%, Further Optimize Network Structure

Chinese net news, April 24th evening, Wedding bird The Cmi Holdings Ltd released its annual report in 2019. During the reporting period, its operating income reached 3 billion 273 million yuan, an increase of 5.24% over the same period last year, and realized operating profit of 276 million yuan, an increase of 124.64% over the same period last year. Net profit attributable to shareholders of listed companies was 210 million yuan, an increase of 305.28% over the same period last year.

As of December 31, 2019, the news birds had established 1678 offline stores in the core business circles, shopping malls, shopping centers and part of the airport high-speed rail transport hub in all provinces, autonomous regions and municipalities directly under the central government, including 788 outlets and 890 franchisees. At the same time, the news birds actively developed channels on the line, and set up official flagship stores on the three party platforms such as Tmall and Jingdong. The city small program "Phoenix Shang pin" carries out online community marketing.

Affected by the outbreak of the new coronavirus pneumonia, retail sales have been seriously affected since February. Although the birds are actively taking self rescue measures to promote full staff marketing, efforts are being made to increase sales on the line through the WeChat Mini program "Phoenix Shang pin", online live broadcast and friends circle sharing, so as to minimize the impact of the epidemic on the market, but at present, the industry situation is not yet clear. Retail sales pressure is still high.

In the future, we plan to implement the marketing strategy of "building channels, making products and promoting customization", focusing on product transformation, channel transformation, and vigorously promoting the development of customized business. On the channel, we should further optimize the network structure, open 148 new outlets, and close 91 inefficient outlets. taste In terms of customizing business, we continue to carry out the activities of foreign quantity division and collocates in the national inspection activities, strengthen the building of the volume team, expand the intelligent processing and customization business of cloud wing, initially establish an Internet customized service system, and create a customized business mode of the whole channel, so that the customized business has increased by over 10% over the same period last year.