The Brand Of Children'S Shoes, Duo A, Creates A New Combination Of The Classics And The Trend Era.

In July 15th, the 2016 new winter product of Duo A dream was held. After the stage of market operation, duo A dream international fashion shoes brand has opened up a certain popularity and has been well received by the market.

This conference, dealers from all over the country gathered in Quanzhou to witness the brand development strategy of Dora A dream children's shoes. The vivid cartoon character has become the common memory of the 80 and 90's.

At present, the trend of animation, which is deeply loved by 90%, has become the mainstream trend of consumption. International brands have also launched the brand or product that combines IP with animated cartoon. For example, LV will play the leading role in the final fantasy 13 virtual game as the spokesman of the image, and GUCCI's two cross-border two dimensional cooperation "wonderful adventure of JOJO" and so on. It is easy to see that the cross-border cooperation of animation IP has become more and more intense.

Dora A dream originated from the classic creation of Japanese cartoonist Fujimoto Hiroshi (Fuji.F. not two male). It is a classic image of the animation community with cultural representatives. It has been popular for 46 years, and has accompanied billions of young people to grow together. It has very high commercial value. Fujian nsixi children's Products Co., Ltd., duo A dream children's shoes, has been introduced into the Chinese market. It has become a classic case of combining children's enterprises with IP.

Brand overview

Most of the cooperation is focused on brand endorsement and research and development of product series, such as Fujian Nacy children's products Co., Ltd., which directly animates the international cartoon image. It can be said to be another way, compared with other children's shoes animation brand, it has obvious differentiation advantage.

Brand style: international background + high-end design

"The introduction of international brands, we extract its cultural background, IP and genes, integration of local consumption trends to upgrade, rather than a simple copy."

Doraemon

The head of operations and deputy general Luo Zheng Ming of Fujian nxi children's products Co., Ltd. said.

Dora A dream children's shoes in the international cartoon image on the basis of the tide card deduction and two dimensional creation, is based on the new generation of consumers' aesthetic adjustment.

Dora A dream children's shoes will "black + white + yellow" as the main color of the brand, subverting the memory of the duo A dream image style, give people a refreshing feel.

From the brand style, product research and development, terminal image, and even packaging system, they maintain a high degree of brand tonality and create a very distinct brand culture.

The product design and development of the brand is jointly built by domestic and foreign designers. It inherits the deep cultural background of A and deeply explores the spirit of Duo A dream. It has clear design concepts, themes and powerful graphic elements. It can ensure product design innovation, product style accuracy and continuity.

Tide creating goods: trend trend + classic re creation

"With the rise of the middle class after 80 and 90, this part of the population will be the backbone of future consumption. They are looking for high-quality, refined products, quality and price, and at the same time meet the international brand's tonality, to be able to shoulder the same with international brands and international trends."

Luo Zhengming believes that it is precisely on this basis that duo A dream children's shoes "taste, new trend, pluralism" as the product style, and launched the paternity culture, health culture, street culture, popular culture four series of products.

This style product draws inspiration from the original duo A dream comic elements, and makes fun of the two dimensional creation. It closely integrates the classics with the trend of the times, forming a brand style style that is exclusive to Dora A dream.

This conference, duo A dream children's shoes, is a series of concepts and technology products, including family stars, paternity money, health function shoes 2 upgrade, metal frenzy running shoes, D-COLOR 1 generation and so on. It is the 2016 generation fashion trend of the 2016 winter with unique duo A dream DNA's creation. It really takes the "tide" and "innovation" into the commodity performance, and is well received by the distributors who came to participate in the conference.

Luo Zhengming said that with the replacement of the backbone of the society, the post-90s will be the main force in the future consumption of children's market, and this group of people is the main target consumer group of Dora A dream.

Now, Dora A dream is doing product research and development around the consumer market based on the needs of consumers, setting up a complete product matrix to provide consumers with international brands and international trends.

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