Rational Layout Of Clothing Shops

Under the influence of the design of high fashion brands and the trend of high quality, the development of clothing terminals has also become popular. Two major trends have emerged: first, the large flagship clothing stores such as magenbo and other garment manufacturers have opened up extensively, and the two is that the design of the clothing store has been re emphasized by the shop planners.

Effective and reasonable layout of clothing shops can properly show the characteristics, texture and ideas of clothing, help consumers to feel the commodity information in an all-round way, increase the impression of products, and form potential profits.

The image of terminal store represents the image of the whole enterprise from the side. A good store layout can give the product specific brand culture and image connotation, and deepen consumer's impression and trust to the brand, so as to increase the added value of the product, so that the company can get higher profits and enhance the competitiveness of the enterprise.

Since the importance of clothing layout is self-evident, how to implement a reasonable and effective layout?

Clever use of the tone function to render the atmosphere inside the store. The competition in the clothing store is the competition of its brand. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store.

For the application level, it should be broadcast according to the hue and product characteristics of the shop, such as the fashionable clothing shops that can be played by young and vigorous young fashions such as the Ma Ge Bao.

Classical music can be played; casual and casual music can be played in formal and professional wear shops.

At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.

So, in progress

We should first consider how to maximize the display of goods and make the goods form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process.

Generally speaking,

The way to browse is the main passageway in the store.

The large shops such as the Ma Ge Bao are usually circular or well shaped, and the small shops are L or reverse Y.

Among them, hot sales and fashionable money should be placed on the shelves of main passages so that customers can easily see and touch them.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers.

Compared with natural light, artificial illumination can achieve the same effect.

In general, the store lighting should make the clothing store personalized and artistic. Through the cross irradiation of various light rays, the visual dead angle is eliminated, and the effect of the display is guaranteed, thus the brand features and the charm of the product are highlighted.