Marketing: Daily Selling Of Products

How to vary Festival situation It is a smooth way to develop new products that are suitable for holidays, entertainment, entertainment and communication. Festival market Channels, quickly seize the fundamental position of the holiday market.

1. form products: the realization of holiday products should focus on the three basic points of leisure, thematic and nutritive products. All festival marketing activities should focus on the "three transformation" of products, such as Moutai's "September nine" wine on the Double Ninth Festival, located in the Spring Festival and wedding celebrates of Wuliangye.

2. build three core levels of products: economy, green and fashion.

3. suggestive of potential products Interest point It's fun, auspicious, economical, convenient, and cultural. It's a good day to buy holiday products.

4. innovative packaging: products "three points, seven parts." Packaging must be "cool, dazzling" and unique. It must be "innovative", to inherit, and to discard, from the same golden red and purple holiday dress, it is good and practical and fashionable.

Holiday packaging requires: elegance, miniaturization, value added and gift giving, such as "small wine pot" and "small wine tiger" introduced by Jingzhi group in Shandong. Its packaging is an exquisite artwork. It is also a rare and unique wine set. It is also an interesting collection. "22 little Moutai" triggering the "22 phenomenon" in the liquor market. The "cultural wine" created by Jiugui Liquor "small bucket" is the innovation of packaging, which meets the needs of people's home tourism and leisure during festivals.

Holiday marketing, which involves a wide range, large investment and long time, is like a large group operation. It is not only a matter of marketing department, but also must be coordinated with the external forces such as government departments, news media, advertising planning companies, gift suppliers and so on.