Holiday Marketing Is A Very Special Marketing Activity.

< p > what problems should be solved through holiday marketing activities or what are the objectives to be achieved? Is it important to highlight new products or to accelerate the flow of mature products? Are they focused on terminal issues or wholesale links? Are the promotional tools and strategies chosen to be sharp and powerful? Can we speed up the task in a short and fast way? How can we implement, control and evaluate the overall holiday marketing activities in order to achieve better goals? < /p >

< p > < strong > determine the goal of promotional activities < /strong > < /p >.

< p > a holiday > a href= "http:// www.sjfzxm.com/news/index_c.asp" > marketing campaign < /a > it is very difficult to include the whole link. Therefore, holiday marketing must be targeted, distinguish primary and secondary, and focus on solving terminal access.

By stimulating the two terminals of retailers and consumers, a straight line is formed to pull the whole sales surface out.

Retailers include supermarkets, warehouses, department stores, shopping malls and hypermarkets. The main goal is to improve the retailer's product inventory, increase the sales rate and make the sale points superior and vivid through a series of activities, effectively cooperate with the festival promotion activities of manufacturers.

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< p > < < a href= > http:// > www.sjfzxm.com/news/index_c.asp > consumer > /a > marketing activities, the main goal is to analyze consumers' attitude towards product tendency, festival consumption behavior, acceptance of promotion methods, market attitude towards similar competitive products, price and channel.

Holiday marketing activities must have quantitative indicators in order to achieve the purpose of assessment, control and planning.

Quantitative indicators usually include sales volume, market share, gross margin, comparative date, growth rate, repeat purchase rate, advertising participation rate and arrival rate.

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< p > < strong > choose marketing < a href= "http:// www.sjfzxm.com/news/index_c.asp" > communication tool < /a > combination < /strong > /p >

During the holiday season, the fierce market competition and the surge of market demand make holiday marketing activities not only require enterprises to quickly launch marketable products, make attractive prices, make the target customers easy to get the products they need, but also require enterprises to take the opportunity to strengthen or reshape their brand new image in the market during the festival, carry out communication and promotion activities according to the cultural background, income and regional culture of different consumers, and use these tools or activities to disclose and display these information in special places at special times (festivals), so as to attract supernormal scale consumption.

These marketing communication tools include advertising sales promotion, publicity and personnel promotion mix and optimization.

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In order to consolidate the market of mature products, holiday marketing can use 5 to 10 to send 1 small value coupons and a series of large raffle tickets. In order to launch new products, free trial, buy one get one (small package), mail product list, quotation and so on, and make use of a new news event to exaggerate products or enterprises, such as giving love to social activities, sports sponsorship or star promotion, etc.; thematic advertising, highlights colors from headings, programmes, activities, etc. to the distributors during the festival (such as the Spring Festival), rewards or increase the volume discount, trial sale and sale rights (new products), or online sales, to facilitate customers, etc. < p > for example,

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