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Analysis Of Equipment And Equipment For Effective Management Of Clothing Stores

2014/3/13 21:37:00 27

Effective ManagementClothing StoresPromotional Equipment

< p > > when using < a href= "//www.sjfzxm.com/news/index_c.asp > display appliance < /a >, sometimes we must pay attention to the following points: < /p >


< p > 1. requires naked display of goods, not in display cabinets.

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< p > 2. display appliances must conform to the nature, shape and color of the goods.

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< p > 3. store can not put too large display cabinets and high counters in the door, otherwise customers will not see the inside of the store.

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< p > 4. display cabinets are usually placed in stores, leaving a passageway that makes it easy for customers to enter.

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< p > 5. display equipment should not be single, must have high, low, big, small and other styles.

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< p > 6. display equipment must not be excessive.

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< p > < strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp > > display shelf < /a > /strong > /p >


< p > display frame is an important tool to decorate and beautify the wall in the store.

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< p > the use of display rack used to be placed in the same scope as the display rack.

Recently, concave display has been implemented to improve customer convenience.

The display rack is specially made, with height and width consistent with the size and size of the store.

In addition, in order to make small commodities easy to see, small commodities should not be placed in the display rack, should be placed in front, so that customers can easily see.

Because the display rack is very high, the goods on the top can't reach the customers' hands, so the goods that the customers can reach with their hands can be placed below l60cm. If the name brand goods are placed, the height should be placed by the hands of the shop assistants.

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< p > store in the store of the clothing store, if the wall surface is displayed on display rack, it will appear too monotonous.

The corner in the shop can be used as a stage and display model, and special business rooms are used.

In short, we should make effective use of store space.

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< p > < strong > two, display props < /strong > /p >


< p > display small props. It refers to the small display equipment used for hanging and placing goods on the business platform and on the stage. It is usually used by naked display goods to supplement the lack of large display equipment, or the props used to make the plane show ups and downs.

The use of props is convenient for customers to associate, thus stimulating purchase desire.

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< p > but we should also pay attention to: (1) do not force the use of display items that are not suitable for the size of the merchandise. Instead, they are self defeating. (2) they do not have to use expensive high grade glass panels to be beautiful. They use metal tools and plastics with the same appearance and beauty, and do not create unnecessary waste. (3) avoid using the shapes and colors that are not suitable for seasonal changes.

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< p > < strong > three, < a href= "//www.sjfzxm.com/news/index_c.asp > > showcase > /a > /strong > /p >


< p > generally speaking, don't use the showcase too much.

Because no matter what products are displayed on bare display.

Except for small, high priced goods, or items that are easy to stain or stain, they must be placed in glass cabinets, and other goods can be displayed.

Make full use of counters and shelves for open display.

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< p > besides, we should make good use of glass cabinets as a place to receive customers.

But the display cabinets from the abdomen to the chest can not be used to replace the counter.

The merchandise inside such a counter is not easy to see, so it loses the display effect.

Because it is easiest to see that the height of the product is from the moment to the chest.

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< p > when choosing showcase, it is not only the height but also the breadth and quantity of the shelf, so that it can be well matched with the merchandise.

In addition, too few products in the display cabinet seem too empty. Too much is not good. It will give the commodity showcase a rich atmosphere, like a commodity warehouse, but not crowding as the best.

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< p > < strong > four, counter < /strong > < /p >.


< p > especially in commodity stores, most of the central parts of the shops use counters.

It is good to display goods that are not packaged in the counter so that customers can easily see their favorite products.

We must not expose too much and store all the shops on the floor as if all the goods are cheap goods.

In addition, if the location of the display is not at right angle with the customer's eyes, the display will not be conspicuous.

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In order to overcome this shortcoming, we should work hard at the counter and improve the counter in the middle of the counter by means of raising the central part of the counter. P

Because the corner of the counter obstruct the traffic inside the shop, the counter should be curved.

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