Marketing Trend Analysis In The New Era

< p > this is the five trend that you will probably find in 2014.

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< p > < strong > 1) identity based ecosystem.

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< p > when I was a graduate student at The University of Texas at Austin, my thesis focused on Twitter (no, this paper is not only 140 words).

One of the important questions I discussed in my paper is: why do people use social networking sites? I don't quite rightly assume that people want to be in touch with each other.

But what I have done is only second important reasons.

The first important reason is to show one's identity.

I will make a living here and give you some time to think about the narcissistic complex of this society.

Then I will urge you to think more deeply.

As human beings, we always have a natural need to express ourselves.

Through this expression, we have further deepened our identity.

Smart companies such as < a href= "//www.sjfzxm.com/business/" > Facebook < /a > (and their time axis function) and < a href= http://gwj.sjfzxm.com > > Amazon /a > (and their personalized recommendation function) are already using what I call this "identity based ecosystem".

Tomorrow's digital world, whether consumer or business, will revolve around personal identity.

Companies that want to take advantage of this trend will take the initiative to create ways to take advantage of this view: showing our identity is the most common and the most basic desire.

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< p > < strong > 2) content management and aggregation.

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< p > remember the movie "e-mail sentiment" starring Meg Ryan and a href= "//www.sjfzxm.com/news/index_z.asp" > Tom Hanks < /a >? This is a box office blockbuster, and also the peak of romantic comedy.

However, it is no longer possible to remake the film.

Why? Because no one is excited about getting mail. We have already moved from the information hungry society to the information overload society.

However, we still need information every day - more than ever.

Therefore, we have seen the rise of websites such as Pinterest, Quora and List.ly.

Pinterest is technically a mere organization of existing images, but since we need it very much, it has been a great success.

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< p > < strong > 3) video = device unknown.

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< p > when was the last time you said "I watch video on TV"? More likely, you will watch video on TV, but you can also easily see the screen on Tablet PC or smart phone.

Video continues to be unknowable in its device.

From a commercial point of view, online video will continue to play a more important role in the digital world.

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< p > < strong > 4) four screen revolution.

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< p > the latest super bowl shows this trend better than any other activity.

When people watch the match on TV, they also check the second day work email on the computer, send the related tweets with the game on the tablet computer, and send messages to their friends.

The number of screens we can get used to will only increase as time goes on.

What I call "screen" is not necessarily a real square box.

Google glasses can also be regarded as a screen.

Any surface that you can interact with (visible or invisible) can be regarded as a screen.

With all kinds of interactive surface types increasing, we expect the advertising industry to introduce all kinds of innovations! < /p >

< p > < strong > 5) social networking capability is essential.

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< p > most of the recruitment positions of the company will require applicants to have social media capabilities, especially for senior management positions.

This ability is not just about understanding social platforms, making digital capabilities an inherent part of your professionalism.

As a whole set of skills, social media capabilities will be divided into two levels, individuals and organizations.

At a personal level, professionals must know how to create content, manage relevant information, and link people to resources.

At the organizational level, it requires flexibility (in thinking and strategy) - the ability to integrate data from all parties for decision making - and authenticity (real pactions, not ideas).

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