Sales Of Warm Underwear Market Heated By Strong Cold Air

With the chill of the autumn wind, the thermal underwear is in the shopping malls.

The shop is red.

This year, the most prominent feature is that economic benefits become the first choice of ordinary people. Special items, special offerings, and gift giving activities are especially popular.

There are many styles.

With more choices

Reporters yesterday

The store saw that all kinds of thermal underwear and kneecap warm cover were placed in a prominent position to promote sales, and there was an endless stream of customers. Among them, a warm suit with thick kneecap was the most popular one, marking the original price of 139 yuan, 69 yuan.

In the shopping malls of the provincial capitals.

Sales and sales are equally popular.

The six floor of the North mall has opened a special store for warmth, and all kinds of thermal underwear are selling at a special price, of which 100 yuan is the most popular.

Jianhua Department Store's "thermal underwear Festival" has just started, and the same is the best selling product of more than 100 yuan.

In addition to the special offer, the new style is also very attractive, such as T-shirt collar, shirt collar thermal underwear, put on the body and then put on the open collar sweater, it is like a shirt lined inside, very accord with the dress requirement of the office worker; there is also the shape of the thermal underwear, change the old bloated image of the thermal underwear, but do close fitting, and the buttocks effect, greatly favored by the beauty lady.

Fewer concepts.

Consume more clearly

In the past few years, the concept warfare of thermal underwear has been popular all the time, such as "far-infrared heating materials", "spacesuit material", "automatic heating underwear" and so on.

This year's thermal underwear is much more simple. The reporters saw them in several shopping malls.

Few concepts have been written. Instead, they have been replaced by new styles, more intimate designs and more special offers, which are very popular with consumers.

A woman who chose to buy thermal underwear said, "I can't understand those very mysterious concepts. They are better looking and cheaper than anything."

It is understood that the current quality standards for thermal underwear are still from the "knitting thermal underwear" industry standard implemented in 2004, and the industry standard sets 11 quality indicators.

Among them, the heat preservation rate, air permeability and moisture permeability rate are important indicators to reflect the comfort of thermal underwear.

A comfortable underwear is the result of the best match of the 3 indicators.

According to the standards, manufacturers of thermal underwear should clearly identify the main functional indicators of thermal underwear in product packaging.

Products with a retention rate of less than 30% will not be classified as thermal underwear, but only ordinary underwear.