Sweden'S Fast Fashion Brand Hits The Chinese Market

Sweden is not only a typical international brand in the field of environmental energy, life sciences, pportation solutions and communication technology, but also has potential enterprises in the field of consumer goods and fashion.

It's very famous in China.

It's Swedish brand.

Luo Yiman, a commercial counselor at the Swedish Embassy in China, seems to be an opportunity for Chinese investors to take advantage of the upgrading of Chinese consumption and start introducing Swedish fashion brands.

On the fashion week in Shanghai in September 2012,

It brings 9 fashion brands, which are opportunities for Chinese enterprises.

Swedish aesthetics affects China

Shanghai fashion week has five consecutive sessions, including Sweden.

Brand to show, to hold designer brand environmental protection exhibition.

As a representative force of fast fashion, H&M brings the simple and fashionable style of Sweden to the whole world.

In China, H&M has its leisure and fashion.

Style has attracted a large number of students, white-collar and other fashion loving women, making it a loyal customer.

Not only is the product, and even seven or eight years ago, many domestic designer brands often went to IKEA to buy furniture and decorate their shops to make the whole design feel.

This is enough to illustrate the impact of Swedish aesthetics on Chinese fashion.

This is also related to the Swedish government's efforts to bring Sweden's avant-garde fashion brand to China in the past few years.

According to Luo Yiman, Shanghai fashion week has been held for the five time. There is a Swedish designer brand to show, and the designer brand environmental protection exhibition.

For example, Lindex is a fashion chain store that has 450 stores in 15 countries. Its fashion chain stores provide women with fashionable taste with a great inspiration and moderately priced fashion products.

It is understood that Lindex's

The series covers a variety of fashion concepts, including women's wear, children's wear and underwear.

The chief executive of Lindex said that in recent years, Lindex's business philosophy and brilliant sales performance have provided an opportunity for rapid and successful international expansion.

"We have created a strong concept that has proved attractive to women in many countries, and we are looking forward to bringing this idea to China."

Similar to H&M, Gina Tricot, the fastest growing fashion woman in the Scandinavian region, pursues "every day to enjoy the new fashion" concept of Gina.

They firmly believe that their ideas will also be very suitable for the Chinese market.

The brand stores launch new products every day, and the price is also very low.

The company does not even need warehousing, everything.

They sell directly from factories to stores.

"Gina Tricot provides women with the latest international fashion trend. Our store launches new products every day - the price is very attractive! Our store provides products that women like fashion want,

And accessories, to cosmetics and

Class, all inclusive.

All products are Gina Tricot's own brand. "

Victor Appelqvist, director of marketing and development of Gina Tricot, said.

Penetrate into the Chinese market and intensify

Although Sweden is a large country, its population is quite small, with only about 9 million inhabitants. But China is a huge market with 1 billion 300 million people.

Unlike Lindex and Gina Tricot, some of the Swedish fashion brands to participate in the exhibition have begun to test the Chinese market.

For example, in August 2012, Bj? RN Borg opened the first "store store" in Shanghai's SOGO Department store, which also started selling online from Taobao in July this year.

Another high-end men's clothing and golf brand Oscar Jacobson will also open two stores in China in the near future.

It is understood that Oscar Jacobson is the Royal supplier of the Swedish Royal family, has a history of more than 100 years, representing the highest cutting technology in northern Europe.

Luo Yiman believes that these fashion enterprises have seen the great potential of China's upcoming fashion consumption, and for Swedish enterprises, China is a very attractive market.

Geographically, although Sweden is a large country, its population is quite small, with only about 9 million inhabitants. But China is a huge market with 1 billion 300 million people.

"The complexity of China's business environment requires a Chinese partner for Swedish businesses to come to China.

And this brings new opportunities to Chinese investors. "

Luo Yiman said that many Swedish brands want to find agents in China to help them open up China's market.

In fact, in addition to some brands that already have business in China, there are many famous brand enterprises in Sweden and even Scandinavia, who are willing to come to China.

Luo Yiman, for example, is also famous for its wine in Sweden. Only vodka was introduced in China before. Now they have just introduced a brand of Mackmyra, which is a Swedish whisky.

In addition to alcohol, Luo Yiman told reporters: "in Sweden, more H&M like fast fashion sister brands can be found.

Among them, the children's clothing brand Polarn O. Pyret, as well as the family business Indiska founded in 1901, represents the brilliant Swedish fashion.