Dai Boyi'S Interpretation Of The Development Of Children'S Clothing Market In China

Host: Hello, netizens. Here is still the live coverage of the 2012 chic Expo. The guest we invited to this visit is general manager Zhan Shengui, Mr. Bai Rong (Xiamen) Industrial Co., Ltd.

Welcome, Zhan! Hello!

Answer: Hello.

Host: I know the brand of Zhan, your company.

A: Yes, we advocate a solution to provide consumers with a dress code. It is also based on the idea that we operate from the entire brand, including

Host: Bonnie bear is the brand of Pao Rong's operation. What kind of dress idea do you want to convey to us?

Answer: we advocate a fashionable way of dressing.

Now we all know that after the diversity of lifestyles, there is also a different demand for clothing in this life. We are complying with this concept and making such a more specific expression.

Moderator: wearing different styles of children's clothing on different occasions is a very good choice.

Host: what is the purpose of our Benibear to participate in the Expo this year?

A: we have carried out a series of marketing campaigns. This time, the purpose is to carry out the Benibear brand to make more people in the industry, more professional manufacturers and more spectators to communicate. It is also a display of the brand. The effect is very good. The last two days are not very busy. The mainstream shopping malls, the strong channel agents all over the place show strong concern for us, and give a great deal of recognition to the image and products displayed by our brand, including our business philosophy.

I think this is the biggest and most important achievement this time.

Moderator: Zhan general, we also interviewed several children's clothing brands in charge of the Expo. Everyone brings us different views. As a senior practitioner in the industry, what do you think of the current development of children's clothing market in our country? What kind of development trend will it have in the future?

Subdivision category is developing at a relatively elementary stage, and at present, there is no absolute industry leader brand being born. At least I personally think that the degree of branding is quite low, and the brand is quite numerous. But the brand value displayed by the brand is not enough, and it provides consumers with no more services than the products, and there is no better shopping experience. Now there is a shortage of these. In the future, with the trend of internationalization becoming more and more obvious, foreign brands are constantly coming into China, and the generation of consumers and their younger generation or even younger parents are born. They are increasingly demanding on the quality of life and facing the dress. So, the trend of the future is definitely more personality, more quality and more attention to the taste of this dress, which is definitely a trend. Answer: very good, you question, because we talked about children's clothing industry, the children's clothing industry actually now everyone knows, at present, China's entire clothing industry, children's clothing.

Moderator: in fact, our Chinese children's wear market is also very open market, so we can see from many international famous brands who have come to China.

A: Yes, the big international card not only brings about his sales, and how much market share he owns in China, but he brings a lot of world information, values and a more noble way of life. I think this product will definitely affect young people more. Then they will have higher requirements for children's clothing because of these things. In the future, the development of our domestic brand must conform to this trend, and we should make more efforts in consumer experience, consumer shopping experience and commodity quality.

Moderator: Zhan total, you compare the international brand, what is the shortage of our domestic brand, what can we learn from it?

A: our Chinese market, many international brands are produced in China. It should be said that Chinese products have no problem solving this production capacity. They can also make high-quality goods. The international brand pays more attention to the brand value sense, including the communication with consumers' brand emotions. He definitely does not only sell products. He sells ideas and even negotiated products other than products.

Moderator: in fact, how to enhance their own competitiveness is a problem that must be faced with domestic brands. Do you have any suggestions in this respect?

Answer: in fact, this piece is still more to return to demand, what consumers want, what you can give them, I think everything is inseparable from the terminal, the experience of terminal consumers to create, of course, the product must be the first, you have all the quality of things, in addition to this, what do you want to give him, just now I also mentioned the concept of our dress consultant, in fact, how to provide purchase advice, how to give him a better dressing solution, because children's clothing consumption has many different appeals, there are style, version, wearing scenes and so on, I think these things are what we need to think about, but also consumers' personal needs.

Moderator: you mentioned the terminal just now. Personally, I think the store image of terminal, the service of staff, and the service to purchase personnel guide shopping are very critical.

Answer: Yes, because the scale of any brand is bigger than that of the terminal, which is sold by the terminal and one piece of clothing. It is inseparable from the communication and communication between the terminal and the consumer. We also emphasize that the terminal is the king, that is, the terminal landing sale. This is the core. Besides the products, the consumer can establish more emotional identification and communication. Whether a brand can operate and develop well depends on its operation mode and management mode. So this is a must, and we are pouring a lot of energy into building this piece.

Moderator: at present, our consumers are very rational. They will make a trade-off between the price of the product and its quality. What do you think is the competitiveness of the children's clothing brand under the premise of ensuring the quality?

A: Yes, because it is like this. Why did you just raise this question? As we all know, there is no problem in the quality of made in China.

What do we want to do? We need to give consumers better cost performance choices. We are always doing better product solutions with big brands and international brands. Why can't we provide Chinese consumers with more affinity and better products? I think this is the choice we have to offer to consumers now.

Moderator: I believe Benibear will get better and better in the future. Thank you very much for your visit, thank you.

Answer: Thank you.