How Do Dealers Grow Bigger And Stronger?

The bigger and stronger dealers are the goals and vision of all dealers, but how can they become bigger and stronger?

We see that too many dealers are still husband and wife two years after the world, the gatekeeper face; too many dealers to sell tens of millions of years is still commander in chief, and then for many years to stop, the annual sales barely sustained, it is difficult to grow; and even we have seen too many once brilliant dealers like a meteor in their own area flash past, many of the successors have surpassed.

Whether a dealer can make a big or can achieve a glittering achievement begins with the product selected by the distributor. A national best seller or a regional best seller is sold by a distributor, so the dealer becomes bigger and bigger and becomes the king of the regional market. If the product is declining in the market, the dealer may also be unable to see his glory again.

What we need to discuss with you today is how dealers can break through their own bottle paths, achieve sustainable development and become the real king of the regional market.

　　一、经销商的眼界决定经销商未来的发展 

A dealer who can grow bigger and stronger is definitely not an ordinary dealer. He will set some goals that he can afford to his company, and he can lead his team to achieve goals every year.

But the vast majority of dealers are eating the mentality of eating in the market, feel that they can have a meal to eat, better than the average person is satisfied, this small peasant thought is the biggest obstacle to impeding dealers bigger and stronger.

Looking back, let's look at the famous and powerful distributors in the whole country. Which one is not a lofty aspiration?

Beijing Chao, Yunfeng liquor, Jinliufu and so on.

And the overlord in the local regional market started to make the hegemony of the regional market or the princes of one side.

A dealer of the author started from a salesman and spent five years growing up to be the boss of the regional market. People who do not know him say that he is lucky and his products are right. The real people know that his vision is higher than others' and he has already gone through a comfortable life.

Of course, the establishment of goals should be in line with the reality of their own development. They should not blindly focus on high profile, and make full communication with manufacturers who sell their brands, and achieve their goals with the help of manufacturers' goals.

Some of our dealers are not familiar with their goals, but do not know how to set them up and finish them. They rely entirely on the help of manufacturers. The manufacturers set the goal for themselves this year. Sales are 10 million, and they are muddled by 10 million. As for how to realize the 10 million, there is no bottom for them. Even if they are bigger, they will be thrown away by manufacturers and become martyrs of market development.

Dealers who really can become bigger and stronger will take the initiative to communicate with manufacturers about this year's sales targets and support the manufacturers to provide them with support for the completion of the goals. You don't know your goals and needs. How dare manufacturers market your bullets?

If the brand of this factory is very strong, you can get good results without thinking about it, but such a dealer can cancel you in minutes. How can you make it bigger and stronger?

The two dealers I cancelled this year are 10 million of the total sales of our products. It is because they are not willing to make progress and lose their distribution rights. It is very difficult for others to sell 10 million of their products every year. But dealers are giving up the sales that they have already achieved because of their own reasons.

　　二、选准能够长线发展的合作厂家 

We have found that dealers who are able to grow and progress every year are holding brands that sell for more than 5 years, and those meteor dealers are often short sellers, who have disappeared after months or a year.

The bigger the dealer is, the more brands he owns, especially the top three brands in those industries.

I know a lot of dealers who have made great efforts. Basically, there are Wahaha in the beverage industry, Wuliangye in the liquor industry, Jiannanchun (also have Moutai, with Luzhou old cellar), and local strong liquor brands or beer brands, as well as the golden dragon fish in the edible oil industry, the strong liquor or the coconut island in the health wine industry. Once the distribution is confirmed, unless their strategy is adjusted, they will firmly grasp these brands and help the manufacturers grow every year, so as to consolidate their influence in the manufacturers' minds.

Bigger and stronger dealers will not easily shake their products, nor will they be bewitched by their miscellaneous brands. Generally speaking, a bigger or stronger brand will not allow their dealers to sell two competitive brands at the same time, requiring professional. This is also the main reason why ordinary large dealers only make a strong brand in the industry.

In this case, it will test the vision and ability of the dealers. If they are not familiar with the industry, they will not be able to develop together with the manufacturers.

But there are also large dealers who have abandoned some emerging brand opportunities because of this choice, and have added some strong rivals to their future development.

For example, Wang Laoji, who has been popular in the southern area for two years, is also hoping to find some regional market leaders at the beginning. But they refuse to do so. With these two years' crazy selling, those who have resisted those old people now feel sorry for themselves.

But according to the author's view, there is no need to regret. If you just stabilize your market goal, you don't have to worry about your market position. After all, this market is not controlled by one or two people. We just need to do the best and best.

There is another way to solve two or even three or four competing products at the same time. It is to register new companies separately and set up new business teams to operate independently and examine individually. We also do not want to suppress any brands, all of them can go all out to support them, and maybe we can build more excellent brands. This market is still in our own hands, and it also resolves the requirement that manufacturers do not allow the sale of competing products. The premise is that our newly registered companies must be able to catch this plate, do not let manufacturers disappoint their sales, give manufacturers something, and manufacturers will open their eyes and close their eyes.