The Delegation Of The Middle Class Association Visited The Qira Technology Center In Auria

On April 24, after visiting INDEX 23 and completing various exchange activities in Switzerland, the delegation of the Association went to Cele, Germany, and visited the Auria Technology Center. Dr. Georg Prahst, senior director of the center's engineering and advanced technology development, and his assistant Mr. Gabriele Schucht received the delegation and introduced the Auria automotive acoustic system Vehicle floor system, aerodynamic products, automotive interior products and other full range of varieties, and led the delegation to visit its production workshop.

During the visit, members of the delegation had in-depth exchanges with George Prahst and Gabriele Schucht on raw material composition, component structure, application site, manufacturing process, product standards, product flame retardancy, safety, environmental protection and other issues.

Group photo of the delegation at Auria Celer Technical Center

Li Guimei said after the visit that Aorui, combining the concept of continuous innovation and the quality of excellence, is constantly providing customers with comprehensive and high-quality solutions; Shanghai Shenda completed the acquisition of Aorui and after six years of running in, it not only laid a solid foundation for the company's global development strategy, but also provided a good reference for domestic and foreign technical cooperation, resource sharing, complementary advantages, and coordinated development.

Main application parts of textiles in automobiles

　　 About Auria

Auria is the world's second largest supplier of automotive acoustics and fiber based products. The product line includes automotive acoustic solutions, fiber based and molded floor mats, and other fiber based automotive interior products (ceiling fabrics, seat fabrics, seat belts, etc.). Auria has 17 manufacturing plants, 10 technology/business centers and about 3900 employees worldwide. It is a supplier of interior materials for Mercedes Benz, BMW, Volkswagen and other brands. In 2017, Shanghai Shenda Co., Ltd. acquired 70% of the equity of Auria Solutions, the automotive soft trim and acoustics business company of IAC Group. Auria became the holding subsidiary of Shanghai Shenda, which enabled Shenda to have a channel to enter the European and North American markets on the basis of its original solid Chinese territory.

(Source: China Industrial Textile Industry Association)