Helmets Will Be Sold Abroad? Many Exporters Turn To Domestic Sales Overnight

Helmet fire exit is a false proposition, and category review is ridiculed

For cross-border sellers who are good at selecting products, any product that has the tendency to become a blockbuster will be noticed. Therefore, when the domestic sales and price of helmets soared rapidly, some sellers asked whether helmets in overseas markets would also generate a wave of business opportunities. But as long as the reason for the popularity of helmets is clear, it can be seen that helmet fire exit is a false proposition.

In yesterday's article, I didn't mention the overseas sales opportunities of helmets, because this connection is too far fetched. The popularity of helmets in China is due to the deployment of the "One Helmet One Belt" initiative by the Traffic Management Bureau of the Ministry of Public Security. This notice, which will be implemented in June, has led people to rush to buy helmets. However, if Lenovo's helmets may also usher in a wave of sales craze overseas, that idea is too novel.

For some cross-border people who believe that overseas helmets will also be popular, many sellers cannot help but:

"Helmet is a new policy of national transportation. What's the relationship with foreign countries?"

"I can understand why the demand for domestic helmets has exploded because the government has issued laws and regulations requiring them to be worn. But why is there a strange voice saying that cross-border e-commerce helmets will also be 'hot'? I don't know what logic this is."

"It's true that the domestic market is popular, and the foreign market is also popular? Which said that if we don't understand the foreign market, the domestic market will drive the foreign market? We can't follow the trend well."

"It is clearly caused by domestic traffic police investigating the problem of wearing helmets on electric vehicles, and it must be related to cross-border."

"It's all about helmets. In China, the requirements for two wheel electric vehicles have become stricter. It should not be discussed abroad."

A few sellers are eager to try, and the surrounding services are also online soon. Yesterday, the news of "helmet category review" in the circle of friends began to spread:

But this wave of operation was ridiculed by sellers. One seller said, "I hope he is just joking." At the same time, he blackmailed this kind of service provider, because the service provider without discrimination has poor business ability.

sell Home industry chain is affected by helmet craze

At present, the sales of helmets overseas are stable. Xiao Bian searches Amazon and finds that sales of many helmet products are stable. Some sellers feedback that the sales volume has not increased recently, but because of the impact of the epidemic, helmet orders have been declining. Input helmet keyword to search on Google Trends, and found that helmet search in the United States also tends to be stable, with no major fluctuations.

Although most people will not sell helmets, some cross-border sellers are still affected by this upsurge.

A seller said: cross-border e-commerce helmets may not be popular, but I believe if the cross-border supply chain is strained (growth is rising, delivery is delayed) due to the surge in domestic demand for helmets. This trend has begun to take shape.

A seller was angry about this trend because there were too many followers and the normal operation of the relevant industrial chain was affected. The seller said frankly that the factory that involved me in other outdoor products could not arrange orders or deliver goods.

People familiar with the matter said that some profiteers, with the experience of masks, responded quickly and rushed to the helmet factory overnight to book the output for the next few months; Some people also aim at the upstream raw material supply chain, putting only a little supply at a time, and will not send a batch of goods to the same downstream buyer at a time.

But for businesses with resources, this is a wave of opportunities. A senior person in the foreign trade industry said that she had started to sort out the previous list of international helmet buyers, but her suggestion was "definitely not" for laymen.

Helmets are popular, and export enterprises turn to domestic sales overnight

Therefore, those who are trying to promote helmets abroad may want to find a new way - domestic sales.

The salesperson of Yueqing Feixiang Mopei Co., Ltd. in Yiwu said that many ports stopped during the epidemic, but what he did not expect was that the products originally focused on foreign trade and export suddenly became popular in China.

According to the salesperson, "The company asked him to stop receiving orders three days ago. In just three to four days, they had received orders by the end of June. The factory workers used to leave work at 5 o'clock, but now they have to work overtime every day until 10 o'clock at night. Now in the whole Yiwu International Trade City, our side is the most popular. Every day is crowded with people, who come to buy helmets."

Those who grab goods from the factory can make a lot of money by reselling them to middlemen.

These middlemen buy helmets at a low price, and then wholesale a large number of helmets at a slightly higher price to many secondary dealers.

A middleman in helmet business said that he could earn 5 to 10 yuan for a helmet, and he had 20000 pieces of goods on hand. If he completed this order, he could easily earn 100000 to 200000 yuan.

It is understood that the source price of these helmets is basically 20 to 40 yuan. At the current price of 100 yuan for an ordinary helmet, a helmet may need about 80 yuan of profit sharing from the manufacturer to the consumer, and these profits will be divided among the primary dealers and secondary dealers. And those sellers who turn from export to domestic sales overnight become middle dealers.

The report of New Era Securities Co., Ltd. proposed that the new policy of "One Helmet One Belt" will be implemented soon, and the demand for helmets will break out in a short term, with a gap of more than 200 million.

Yesterday, helmet concept stocks continued to strengthen. As of the closing, National Science and Technology (300716, guba), Nanjing Julong (300644, guba), Yizhimi (300415, guba), Tostar (300607, guba), Sanfu Outdoor (002780, guba), Jihua Group (601718, guba) and other collective stocks rose sharply.

There are 3500 new helmet enterprises in China, and helmet concept stocks continue to strengthen

The sudden increase in market demand has led to the existing helmet manufacturers being unable to meet the market demand. In addition, the price of helmets has been rising all the time, and the current situation that shipments are all based on robbery has led to the emergence of many new helmet manufacturers. Just like the masks of a period of time ago, other industries have played "cross-border" and started to produce helmets.

According to media reports, China has recently added more than 3500 helmet related enterprises, all of which are chasing profits early.

The sudden increase of enterprises will also ease the tension of helmet production and supply to a certain extent. Then, the outcome can be imagined.

Rational netizens analyze this: despite the current headgear boom, various data are hot every day. When this boom passes, we will know what is cool. The result will be the same as the mask. I'm afraid that even the machine will not be sold. Because when they are at the tuyere, many people are trying to make quick money, and they seldom consider the product quality. Some enterprises are rushing to get started, and the quality is difficult to reach the standard. In addition, some people deliberately pass off inferior products as high-quality ones in order to make more money, so it must be another chicken feather!