The Rebound Is Only 100 Yuan After The Break.
In many people's eyes, Huili and leaps are synonymous with "nostalgia" and "retro". They are almost no match for the trend. However, the real situation is that these two brands have completely changed their faces and become the darling of the fashion circles. They are not only fashionable, but also have good quality and good reputation. Under the premise of "double and online" appearance and quality, the pricing of these two brands is also called conscience, and the price of footwear is mostly between 80 yuan -200 yuan.
"My friend recommended me some shoes for some time ago, and I went to the store to go around the circle, completely subverting my understanding of the force. I always thought that this brand would only sell the green" release shoes ", but I didn't expect the style to be so advanced. A consumer of the sports shoes "circling powder" told the China Commercial Daily reporter.
In addition to the establishment of offline stores, both Tmall and Tmall have been sold online. Huili has authorized many dealers in the electronic business platform. With its official flagship Tmall as an example, the monthly sales of the shoes sold by the store exceed 30 thousand, while the sales of the most popular shoes sold by the official flagship store exceed 20 thousand. The official flagship store of two brands participated in Tmall's "55 grand ceremony" during May 1, and the discount was very strong.
On the day of May 5th, Tmall bought a full 300 yuan discount of 30 yuan, plus the coupons that the store brought with him. Some shoes cost even less than 50 yuan. Some consumers said that just after buying, they began to cut prices soon. They were psychologically unacceptable. "Fortunately, shoes are priced at a low price and little loss."
From the discount point of view, the two stores are equal, the official flagship store coupon has a full 150 yuan to reduce 10 yuan, after the platform coupons are added, it can reach 300 yuan and reduce 40 yuan. There are more kinds of coupons in the official flagship store than in the leap shops. The highest level is 499 yuan, which is reduced by 50 yuan. In addition, there are 259 yuan discount of 20 yuan, a full 149 yuan reduction of 10 yuan, and a reduction of 99 yuan to 5 yuan.
From the time of brand creation, the history of back force is even longer. According to reporters, Huili was founded in 1927. It has a history of 93 years and is truly a hundred years old brand. Compared with Huili, the history of leaping is shorter. It was founded in 1950s and has a history of about 70 years. On the whole, these two brands are among the best in the current domestic brand old sneakers. Apart from the difference in time and style, the price and quality are all equal.
Source: China Commercial Daily writer: Zhu Mengqiu
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