Taiping Bird Flew Into The Tide Market And Won The COPPOLELLA China Business.

Recently, the fashion clothing brand retail companies Taiping bird announced that it hatched Italy Street skateboard brand COPPOLELLA China business. Taiping bird said that the addition of COPPOLELLA enriched the Taiping bird's fashion matrix, and the two sides could complement each other.

Public information shows that Milan Street skateboard brand COPPOLELLA was founded in Milan, Italy in 2016 by the founder of PAOLO COPPOLELLA, and was praised as Pioneer Street Life Artist by avant-garde art magazine NO FUTURE. The brand is inspired by the skateboard culture in the street. Its product is inspired by "Youth", "Treason" and "Sports". It takes the rebellious and adventurous attitude of the board culture in an ingenious way to grasp the basic elements of street wear and is based on the trend culture.

COPPOLELLA has joined the niche culture in the mass market, and has been searching for niche artists and brands in the world to create and enrich skateboard culture. This fits the youth culture praised by Taiping bird: "youth, integration, fearlessness, innovation" opens the trend of expression in the global perspective, and seeks for a more diverse perspective to understand and embody "Chinese design".

Skateboarding is a sport that young people love today. It has also been included in the next Olympic Games. Taiping bird has been deeply cultivating young markets and paying attention to youth culture. COPPOLELLA's accession is in line with the strategy of Taiping bird, enriching the Taiping bird's fashion brand matrix. It is reported that this is also the Pacific bird's position in the early stage of 2020 after the organizational adjustment. The first brand to hatch.

According to the 2019 annual report released by Taiping bird, the company achieved operating income of 7 billion 928 million yuan in 2019. As of December 31, 2019, the total number of stores was 4496.

Taiping bird has formed solid retail, traditional electricity providers and social business providers, synchronized and balanced development of the new retail three-dimensional model, to strengthen online, offline retail channel synergy, accelerate the retail process.

Analysts said: the trend market has great potential in the future. Skateboarding project has entered the Olympic Games in Tokyo. It will soon usher in a wave of draught. COPPOLELLA takes skateboard as a cultural connotation, which has content and topic. It helps the Taiping bird catch the next market trend and pull up the second growth curve.