Adidas Launches Environmental Protection Series On World Earth Day, Advocating Sustainable Concept.

Recently, Adidas by Stella McCartney has launched the new Earth Day is Every Day environmental protection series. This environmental protection series is inspired by World Earth Day, and will join hands with the brand spokesperson Kunling to appeal to women to practice a healthy and environmentally friendly lifestyle and pass on innovation and sustainable thinking. The new series will be officially launched in May 10th with innovative and sustainable fashion materials and practical and athletic style.

Source: @adidasWomen

This year is the fifty-first world earth day. The theme is "cherish the earth, harmony between man and nature". During the epidemic, people's outgoing activities generally decreased, and this theme was also fully demonstrated. Wild deer, wild boars and other animals roam in the city. The Yangtze and Poyang Lake are frequent porpoises, and the jellyfish are free to travel through the Venice canal. The inherent boundary between man and nature is broken, and harmonious symbiosis becomes a landscape.

Adidas Earth Day is Every Day environmental protection series reflects the concept of sustainability from material to style. It calls for environmental action not only limited to earth day, but should reflect every day of life. Previously, Adidas had planned to stop using new plastics and use recycled plastics as raw materials until 2024, and launched sustainable clothing made of many environmentally-friendly materials.