Before The May 1 Movement, The Sales Volume Of Sports Shoes And Basketball Increased By Three Times.

With the improvement of the epidemic situation and the full spread of the work of resuming work and resumption of production, consumption also rekindled the enthusiasm of going out and travelling. In April 21st, the new e-commerce platform spelled out a lot of "outdoor sports consumption hot wave list". The list shows that since April, the sales volume of platform outdoor and travel related categories has risen sharply. Among them, sports shoes, basketball, sportswear and other goods sales increased by more than 3 times; disposable sheets, tourist bags / bags and other commodities also rose more than 2 times.

May Day holiday stimulates consumption

According to the data released by China Tourism Research Institute, the total number of tourists receiving tours during the Qingming holiday this year is 43 million 254 thousand. According to the State Council, "May Day" is 5 days off. This is the longest "May 1" holiday since the May 1 Golden Week became a 3 day long holiday in 2008. Insiders estimate that the first outdoor holiday peak in 2020 will be the first day of the May 1 holiday.

At the same time, according to the central directive, inter provincial cross border tourism will not resume. Therefore, the holiday shopping of the May Day holiday is still concentrated in the short distance picnic, the self driving tour in the province, and so on.

According to the data released by "multi Tour", ticket sales increased by 366%. Consumers spend more time on family trips, and family tickets are most popular. Among all the hot spots in the country, the highest index of tourist destinations are Jiuzhaigou, Lijiang, Dali and Sichuan of Yunnan.

On the other hand, consumers have begun to purchase related materials intensively. The list shows that tents, picnic pads, outdoor barbecue supplies, pull rod boxes, car kit, tourist bags and bags are all on the list. Among them, the most popular items were outdoor barbecue products and picnic pads, both sales increased by more than 250%.

Compared with previous years, consumers are more aware of epidemic prevention and risk prevention when planning travel. Platform data show that the sales of disposable sheets increased by 314%, and the sales of first-aid bags increased by 351%.

Warmer temperatures ignite fitness fever

More and more people pay attention to the health of the epidemic. With the spring temperature rising, more and more express parcels with sportswear and sports protective clothing are sent to the consumers.

The list shows that sales of platform sportswear, sports shoes and other products have increased by more than 3 times, and sales of major sports brands such as Nike, Adidas and Lining have been selling brightest. In the "ten billion subsidy" activities, brand players and platform combined subsidies, thousands of sportswear and sneakers average price 20-30% lower than the market price. Nike, Adidas, Anta, Lining and other brand sports equipment sales rose nearly 4 times.

At the same time, sales of sports bracelets also reached a peak, up 241%. Glory Bracelet 5, millet Bracelet 4 and many other Bracelet sales rose more than 3 times.

In April 20th, a lot of online "tide shoes" players day, "the tide shoes hall" 600 tidal shoes are subsidized to the lowest price of the whole network, which also led to another wave of wave of sports shoes. Data showed that the white coconut shoes, which were as low as 999 yuan, were sold out in three hours, including a number of new sports shoes including black raw rubber and so on.

Basketball, football, badminton and other sporting goods orders rose by 334%. In April 12th, Marbury, the former NBA player and now North control basketball coach, were playing the first show of live TV providers. On the day of Marbury's live broadcast, the number of sporting goods orders for live rooms and the whole platform increased by 140%, setting a new record for sporting goods orders recently.

Consumers also began to pay attention to the fine classification of the purpose of the brand, basketball category Spalding, Will wins, badminton category YONEX, etc., in the number of multi platform search significantly increased.

"For a long time at home, I just want to go out to do anything recently. You can't run in the park without going to the gym. A lot of platform consumers have said that "ban" after home, leaving the house has become a compensatory demand.

Holidays and temperatures boost consumer enthusiasm.

Recently, the 23 departments of the national development and Reform Commission jointly issued the "opinions on promoting consumption expansion and upgrading to form a strong domestic market". There are six policies and nineteen measures to promote consumption recovery and potential release from the central government to the local government. Many ways and measures have been put forward to promote consumption and boost the economy, and further stimulate the recovery of household consumption.

As a bridge linking consumers and commodities, the new e-commerce platform needs to take active responsibility and play a good role in the bridge. Since the resumption of work, a lot of efforts have been made to continuously stimulate the consumption vitality by means of live broadcast, online shopping festival, innovative marketing methods and subsidies of ten thousand people's group. Data show that since March 15th, the number of logistics packages on a daily average of more than 50 million platforms has stabilized at more than 50 million, representing an increase of 60% over the same period last year.

At the same time, a lot of consumption data show that the sales volume of some non rigid commodities has exceeded the level of previous years. Take "tide shoes" as an example, during the epidemic, the market demand for "tide shoes" once dived. Recently, the sales of sports shoes such as coconut, Air Jordan, CONVERSE, Nike and other brands have risen nearly 2 times.

Festivals have always been important consumption nodes for residents. Since February, festivals such as 38 women's day and Tomb Sweeping Day have effectively boosted residents' enthusiasm for consumption. The industry believes that the longest May Day holiday in twelve years will push consumption recovery to a new stage. A lot of relevant responsible persons also said that they will actively optimize the service quality, enhance the turnover rate of commodity circulation, and ensure the supply of goods before the May 1 holiday.