GXG'S "Counterattack" Business Structure Ushering In New Changes

The autumn ordering will not be held as scheduled, offline stores will be closed, new products will be directly changed to inventory, etc. the epidemic is bringing unprecedented difficulties to the apparel industry.

Since February 9th, discount information of GXG group's brand small programs has begun to appear in the circle of friends. Everyone has been drying up their shopping cart and the above small program code, trying to drive more WeChat friends to participate in this promotion.

Activities for 3 days, "10 full 89% off", GXG group brand small program has completed tens of millions of sales, added tens of thousands of salesmen. Apart from the big discount, another reason for the rapid spread of influence is that if you participate in the promotion, you can get 5% of the actual sales volume as a commission. It can be said that GXG's mosang group played a beautiful counterattack with small programs.

The small program matrix of Mu Shang group includes "group brand small program" and "single brand small program". Among them, the single brand small program is mainly used for new product operation, including small program mall, shopping guide recommendation, small program live broadcast, etc. The group brand small program is mainly used for the distribution of stock products, for example, this activity consumes nearly two to three years of brand inventory.

In the epidemic stage, all enterprises have the demand for capital withdrawal. But more importantly, we found more distributors through this activity, and the quantity exceeded expectations.

In recent years, GXG has been exploring WeChat eco business, including thousands of stores and distribution, including how to get online sales and stores open, so that shopping guides and social workers can also be distributed.

Small programs and other channels have no logic at all. You can't expect consumers to buy clothes all the time. After this event, the group has formed a complete ecosystem with products, salesmen and members in the WeChat electricity supplier. In the future, it will not exclude products that will be added to the inventory, or even more diversified products from the vertical clothing category.

More than ten million members of mousse group have completed digitalization, and online and offline integrals have been opened. In this activity, the group has opened the community operation synchronously, and members will be drained into the community in the small program, and will continue to operate. In the future, retail will become more and more borderless. Even if we need to have content and distribute products and communities, consumers will naturally pay for them.

The overall trend is that brand sales will become more and more focused online, but offline will not be replaced, but will exist in more ways such as experience, customer service and so on. After the end of the epidemic, there may be a change in the business structure of the industry.