Rihanna'S Fenty Brand Co Operated For The First Time, And Chose The Chinese And Vietnamese Hybrid Designers.

The new luxury brand Fenty, created by Rihanna, Rihanna, Robyn Rihanna Fenty, and the French luxury giant LVMH group, ushered in the first joint partner, the independent designer brand Asai founded by the Chinese and Vietnamese designer A Sai Ta in the UK. Both sides jointly launched the new capsule series Fenty Fenty.
The Fenty X Asai series is officially launched on Wednesday and will be sold exclusively in the UK's high-end high-end department store Selfridges.
The series includes 24 garments, high quality Top Shirts, tights and mini skirts and other avant-garde products, all using Asai brand tie dye printing fabric. The 24 single items of Fenty X Asai will be added to Fenty's latest "City Bloom" series.
A Sai Ta, a Chinese and Vietnamese hybrid, was born in an immigrant family in London. He graduated from the Saint Martin Institute of art. He worked in the The Row of the American women's clothing brand and the Chao Yeezy Yeezy of "kan Ye" Kanye West. After that, she founded the Asai brand in London in 2017. His obsession with handicraft spirit comes from tailor's mother and carpenter's father. The creative use of fabric and color allows his work to break the conventional visual effect.
In cooperation with Fenty, he said in an interview with the British edition of Vogue, "this combination is a symbiotic relationship. I think these two brands have their own foundation. We all get inspiration from the streets to serve the real girls we know and love. Our target customers are women of all shapes, sizes and backgrounds. They want to be leaders in a way. We are all defending the energy of these big boss!
A Sai Ta added: "Rihanna is the vanguard of contemporary culture. In this increasingly competitive era, I respect the efforts of the extreme challenge. She has always been a strong supporter of my work. "
A Sai Ta - source: London Fashion Week official website
This cooperation will be a successful conclusion for the first year of Fenty. Fenty is a new luxury brand launched by Rihanna and French luxury giant LVMH group in May this year. In June, Fenty opened a flash store in New York. During the Paris fashion week in September, the brand was officially landed at Galeries Lafayette in Champs Elysees. At the end of October, Fenty launched its first jewellery series.