Ruhan Holding Li Shangzhen: To Solve The "Supply Chain" Under The Online Celebrity Model, We Need To Have Insight Into Consumer Demand!

On June 28, the 2019 Haining China Garment Brand Cooperation Conference and the founding ceremony of Haining Garment Association were held in Haining Leather City. The conference was hosted by China Garment Association and Haining People's Government, and undertaken by Haining China Leather City and Haining Garment Association.
In the dialogue session with the theme of "design cooperation, supply chain driven, and exploration of new driving forces for industry development", Li Shangzhen, the director and vice president of Ruhan Holding/CEO of Hanyi E-commerce, believed that the front end of the supply chain is R&D, and the core of R&D is to gain insight into consumers' needs and accurately form the enterprise's own positioning.
Li Shangzhen has previously said that online celebrity may be just a carrier, which is the most suitable carrier for women's clothing sales in this era, but from the perspective of users, the products that are actually used are the core things. The carrier of online celebrity may be replaced by an updated model one day, but good products are the most fundamental reason to keep users. The key to long-term development of personal brand is good product and product strength. At the same time, Li Shangzhen also said frankly that online celebrity products need diversified styles and a large number of styles to support, so it is very difficult to do the supply chain under the online celebrity model.
Li Shangzhen believes that the five most important factors in the supply chain are not only the delivery time, quality and price, but also the use efficiency of style and capital. For online celebrity economy, style and quality are important, as are price and reaction speed.