Allbirds, The World'S Most Comfortable Shoes, Landed In Taigu, Sanlitun.

Recently, Allbirds, which is called "comfortable shoes in the world" by time magazine, landed in Taigu, Sanlitun. This is its first store in Beijing.

According to statistics, Allbirds was founded in 2014 in San Francisco, USA, and is famous for its sports shoes.

Its shoes are sold with no need to wear socks for comfort and sustainable environmental protection. So far, only two types of shoes, running shoes (runner) and lazy shoes (lounger) have been launched.

It is understood that the reason why Allbirds shoes are called "comfortable shoes in the world" by "time" magazine is because they claim to use very fine New Zealand Merino wool with a diameter of 12.5 microns, and the sole is made of foam rubber.

Officials say it does not need to wear socks, and can be washed directly into the washing machine.

Perhaps Allbirds is relatively unfamiliar to domestic consumers, but it can be said to be highly sought after in the US technology circles and fashion circles.

Because Allbirds started business in Silicon Valley, Allbirds first became popular in Silicon Valley circle, and was sold by the IT elite in a short year.

According to reports, the American TV man Gayle King sent her good friend Oprah a pair of Allbirds wool Runner as a birthday present; New Zealand Prime Minister Jacinda Ardern gave Australian Prime Minister Malcolm Turnbull and his wife a pair during his state visit.

Even Oscar laureate Leonardo Dicaprio (Leonardo DiCaprio) announced last year that he invested Allbirds.

Allbirds officially entered the Chinese market this year, and plans to open three stores by the end of the year.

In addition to the store in Beijing, the store in Shanghai is the first Asian brand store, and will enter Chengdu and other cities in succession.

They also worked with Alibaba, and Allbirds Tmall flagship store is now on line.

"Since its establishment in 2016, we will see the opening of the Chinese market as one of the goals of development.

Allbirds is committed to providing more comfortable and environmentally friendly footwear for global consumers. Entering China means that we have taken a very important step towards this goal.

Allbirds co founder and CEO Tim said.