Sports Brand Connects Quanzhou'S Traditional Manufacturing Industry To Show High Quality New Faces.

An obscure Chinese factory holding Spanish enterprises has gained international sports brand, and a pair of sports shoes has become an explosive product because of its adaptive function. The knowledge and experience of Quanzhou factory is very impressive for traditional manufacturing industry.

With the focus on developing the real economy, especially the traditional industries, Quanzhou has been the first largest economy in Fujian for 20 years in a row. In 2018, Quanzhou's traditional manufacturing industry again speeded up: the added value increased by 10.1%, and climbed to two digits again. Among them, the textile shoes and clothing increased by 9.7%, the building materials furniture increased 11.7%, and the food and beverage increased by 8.5%.

The other side of the beautiful data is the high quality development new faces of the Chinese manufacturing spanformation and upgrading force.

China's "big engine" for global brands

In the exhibition hall of Anta headquarters in Jinjiang, Quanzhou, apart from the main brand of Anta, many overseas brands of Anta, such as FIE and Dizon, also appeared together, revealing the international norm of the largest Chinese sports shoes and clothing enterprise.

After the financial crisis in 2008, the global economy continued to slump. At that time, Anta, the first camp in the Chinese sports brand, turned its sights overseas; and Italy's brand, fiele, was finding its way out of poor performance and popularity. In 2009, Anta and Fiat successfully joined hands to infuse the Chinese brand into the global brand.

In 2018, Felix's annual sales volume reached 10 billion yuan, up 80% last year, becoming one of Anta's most important growth engines. Since then, Anta has stepped up the pace of overseas acquisitions, and has successively made Japanese Desanto, British Spandi and Korea klung long.

Recently, an investor consortium led by Anta has completed the offer to acquire international sports equipment giant Finland amamin sports. After the acquisition of the total amount of 4 billion 600 million euros, Anta's international brand Corps will be more powerful.

In the process of spanformation and upgrading towards high quality development, many traditional enterprises with mature supply chain and production experience have chosen the international route, taking M & A to a higher stage and bigger stage.

The development of Anta's Yuan Xiang garment company, "backdoor", spent 10 million yuan in 2014 to win the trademark ownership of Carle, Spain's OEM customer.

Since then, Carle's brand has opened up a new market in China. In 2018, Yuan Xiang further held Carle US global.

Technology empowerment makes traditional products more "hard core".

The control center of Quanzhou Huayu weaving company rolls out production data on the big screen in real time, and the staff observe and record from time to time. The message is that textile factories can also be innovative enterprises.

With the popularization of the concept of healthy sports, the warp knitted fabric market with cool comfort and better air permeability is gradually warming up, but it is only suitable for hot summer use, and the application market is greatly limited. In order to make netting products available in cold north, Huayu weaving and university team have developed a warm mesh cloth. Later, Huayu developed a cloth with variable temperature. The two products quickly won customers' favor.

"For the textile industry, the core competitiveness is functional materials." Su Chengyu, CEO of Huayu weaving company. In order to master the core technology, Huayu has set up a technological innovation team. In recent years, more than 70 patents have been obtained, of which more than 30 are national invention patents.

PEAK is an early start in the field of Chinese basketball shoes. In recent years, it has continuously invested in R & D to enhance the technological content of products. At the end of 2018, an independent technology product developed by PEAK, the "state pole" shoes, attracted the attention of professional enthusiasts, and soon became a popular product on the Internet.

"When the wearer is in a state of rest, the midsole of the" polar material "will be soft and comfortable, making the daily walk relaxed and comfortable. When the wearer is in motion, the midsole will become elastic immediately, absorb the vibration from the feet, and escort the professional sports. PEAK shoe production manager Zhao Fujiang said.