Tyrant Screen 2019 Fashion Neon Green Was Once A Fashion Nightmare.

"If you want to live your life, you must be a little green". This sentence is only suitable for 2019 of this season.

Look at the street photo of Seoul fashion week.

It is not only Korean street fans who love this green, but also the European and American fashion circles headed by Kardashian family.

Kylie Jenner chooses neon green, regardless of its daily shape or magazine cover, and even chooses a neon green background wall with its husband's show.

"Golden elder sister" Kim Kardashian neon green hair, green skirt from the green to the heel, the husband and child beside him are green, and even drive the green car drive everywhere.

The super high saturation Neon Green high-profile suction eye, though hard to control, has become the fashion designer's showcase in the two seasons: VERSACE, LOUISVUITTON, Off-White, PRADA, Jeremy Scott, BALENCIAGA, etc. the hot brands are challenging the eyes of the neon green limit.

This season has welcomed the third cooperation OPENING CEREMONY and BIRKENSTOCK, these days also had the newest cooperation sandals, the neon green matching color has become the well deserved leading role.

OPENING CEREMONY * BIRKENSTOCK launched three matching colors, neon green is the absolute mainstream.

Once a fashion nightmare

Neon green is a kind of Neon (neon / fluorescein). Neon becomes a style. It is 80s: after the economic depression of 70s, the 80 era ushered in the global economic recovery. The crazy age was the Disco fashion under the guidance of consumer culture. The beautiful color and exaggerated wind of Gianni Versace influenced the aesthetic of the young people, together with the influence of studio 54 famous nightclub wind, Neon became a part of the mainstream culture at that time.

By 90s, when Rave was in a frenzy, people began to fall into a variety of Disco carnival parties. People who attended the party did not have a bright Neon outfit. They were embarrassed to go out to the party gate.

The strong characteristics of the times made Neon a symbol of 80s, but this garish look, like a Christmas tree, has become a nightmare of fashion circles for a long time.

In 80s, the movie "the silver wing killer" and other sci-fi movies were released. Behind the huge face of the electronic advertising screen, it was the nebula streetscape, explaining the core of Cyberpunk's "high-tech, low life". This neon created the character of the alternative but pioneering and futuristic character in the movie.

2018 in autumn and winter, PRADA developed the potential of neon technology, launched a new digital project, and announced the return of PRADA Linea Rossa series.

This series of hi-tech fabrics carries neon and futurism.

In 80s, retro and future technology were actually not as good as Miuccia Prada's sentence: "neon is warning, a woman can go out at night. She looks super sexy without being disturbed. It's about women's freedom to go out at night."

Back to neon green, whether it's just released the 2019 autumn and winter series of NOMANNOMAN and JieDa recently from fashion week, or launch the 2019 summer series LIFUL, green and continuous fermentation, even if it's a fashion nightmare, do you want to have a sleepwalk together?