The 3 Days Of The Embroidery Of Non Heritage Dong Embroidery Are Nearly Thousand Single.

Guizhou province Rongjiang county's Dong embroidery mother and the knitted girl find a new way out of poverty.

Recently, under the help of Taobao platform, Rongjiang embroidered Niang and knit girls participated in the production of the non missing elements on the luggage and suitcase line Taobao. In just 3 days, they sold nearly 1000 single. This mode created an opportunity for nearly 100 local embroidered girls and knitted mothers to work at home.

The ancient legacy technology is delivered to consumers through e-commerce. The Alibaba is helping the embroidered mother and the knitted girls out of poverty in the poor areas.

Search for new markets for non heritage Technology

In Rongjiang, Guizhou, Dong embroidery is an old technology handed down from generation to generation. Local women embroidered embroidered products on Dong cloth with hand stitches, recording the lives of the Dong people and becoming the witness of Dong's history and culture.

In 2011, Dong embroidery was also included in the national intangible cultural heritage list.

Rongjiang embroidered Niang is flying away from the needle

Fan Yongjiao, 22 years old, is a villager of Gao Tan Village in Rongjiang county. She has been embroidered from an early age, and has joined the local high court embroidery cooperative.

Because the cooperatives do not have stable orders, Fan Yongjiao can only put down the old skills, go to Guangzhou to work for a living, the young children can only stay at home.

In Rongjiang, to protect Dong Dong embroidery, many Dong villages have set up embroidery cooperatives to encourage local embroidery girls to join.

But far from the market, it is difficult for Dong embroidery embroidery to open its market.

In 2018, Ali Xiao Nan and his colleagues learned about the plight of the local traditional handicrafts Dong embroidery and Dong cloth.

They hope to use e-commerce to help the intangible cultural heritage get out of a new path.

Driven by them, more and more Taobao businesses began to focus on these traditional handicrafts.

Ali platform helps revitalized Heritage

At the beginning of this year, Taobao bags promoted the participation of head merchants in helping the poverty-stricken poverty-stricken areas.

They came to Rongjiang County, Qiandongnan, Guizhou, to explore how to combine old crafts and fashionable bags to create non - market bags that meet the needs of the market.

I hope this will open a new market for Dong embroidery and Dong cloth.

The local embroidered mother is embroidering for the bag of non left luggage.

In the past Taobao spring forces week, the luggage and bags which were redesigned in combination with Dong embroidery and Dong cloth were popular. Many bags sold out, and Fan Yongjiao and her embroidered mother companions received more new orders.

Rongjiang County High Court embroidery cooperative staff said that this exploration opened up a new world for them, and let them understand that the original non heritage can also be very fashionable.

The event also led to more businesses concerned about the protection of old technology.

During the Taobao spring week, Taobao businessman Gu Liang made a warm decision to donate 50 yuan for each sale of the non left luggage and bags to improve the working conditions of local artisans in Rongjiang.

Taobao merchants help sell non heritage bags through live broadcast

Ali Xiao 2 Xiang Nan introduced that more businesses are continuing to join, and will disseminated the local heritage technology and culture through Taobao live broadcast.

On Ali platform, more and more non - Heritage crafts began to live and become a new way out of poverty in poor areas.

In March 8th this year, in Mashan County of Guangxi Province, Ali led the blue embroidery of the Zhuang embroidery legacy to open up the ancient Zhuang embroidery out of the mountains through the way of setting up Taobao shop.

The blue embroidery "Zhuang Mei fang" Zhuang embroidery embroidery workshop drives the local more than 2000 embroidered girls to pick up embroidery needles and realize the electric business to get rid of poverty.

In the past year, Alibaba has continued to promote poverty alleviation through the five directions of "electricity supplier, ecology, women, education and health".

Alibaba Poverty Alleviation Fund staff said that the Alibaba poverty relief fund will aim at the series of non heritage products, join more industries and continue to explore new models such as Taobao's live broadcast. Through the platform mode, more businesses will be involved to help poor areas to achieve poverty alleviation at an early date.