China'S Revenue And Profits In 2018 Were 260 And High.

It is reported that in the field of fashion consumption, the importance of male consumers is increasing.

According to the survey conducted by relevant professional data organizations in 2018, the compound growth rate of men's clothing market in the next two years will exceed 6%, and the total consumption of men's clothing will exceed women's clothing in 5 years.

Founded in 1987, China's Li Lang Co., Ltd., which combines the design, development, production and marketing of men's wear brand products (hereinafter referred to as "China's real estate"), has since 2014 upgraded the product strength and cost performance according to the change of consumer preferences, and the synergy development of online and offline channels has been gradually reflected in the performance.

In March 13th, China Leon released the core data report of the 2018 fiscal year. It is known that by the end of December 31, 2018, China's revenue increased by 29.8% to 3 billion 170 million yuan, and net profit rose 22.9% to 750 million yuan over the same period.

The report points out that in 2018, China's profits and profits both rose to a record high and set a new record of growth in seven years, and the business situation was more solid and business advantages were more obvious.

The Chinese side said that the company's performance grew strongly because the sales of the core brand LILANZ exceeded the average level of the industry, and the inventory of the channel remained at a healthy level, so that the confidence of the distributors rose.

At the same time, gross profit increased by 28.04% to 1 billion 298 million yuan over the same period, gross profit margin decreased by 0.5% to 41% compared with the same period last year. Basic earnings per share were 62.74 points, and a final dividend of HK $21 per share, 10 Hong Kong cents per share special final dividend, was issued.

According to product category, tops are still the main source of revenue, sales increased by 23.5%, accounting for 61.8% of revenue.

And because of the company's promotion of the suit materials for the year, it has been popular among consumers. The average selling price of suits has increased by 33.5%, and sales have increased by 47.5%, accounting for 7.5% of revenue.

Sales of spare parts increased by nearly 90%, accounting for 13.1% of revenue, of which footwear sales increased by more than 1.4 times, reflecting the group's past few years of increasing research and development of footwear products and promoting sustained sales growth.

In addition, since the improvement of product and channel management, China's first expansion has been achieved. In 2018, there were 260 outlets and 2670 total stores. The total store area increased by 22.7% to 380 thousand square meters compared with the same period last year. The average area of retail stores continued to increase and the operating efficiency of shops continued to increase.