Ofo Deep In Retirement Crisis Sharing Bike Can Go Far

Ofo, a once shared bicycle company, has been in deep trouble in the recent years. Millions of customers are queuing up for more than 1 billion yuan deposit to refund the debt, which makes the debt burdened and difficult ofo carry more cash flow pressure.

Since the end of last year, ofo, which has been deeply involved in the retirement crisis, issued a statement yesterday through official micro-blog. It said that ofo small yellow car has investigated and dealt with several corruption cases since the end of last year, mainly involving violation of laws and regulations such as job encroachment, reselling of company assets, etc., involving millions of dollars.

Although ofo has made a series of internal anti-corruption actions, ofo users are not buying it. Under the announcement of micro-blog, it is full of "when to withdraw the deposit" and "quickly withdraw the deposit".

The main reason why ofo is in trouble is not internal corruption. The weakness of its "hematopoiesis" is the root cause of ofo's dilemma.

Although ofo has been exploring the way to commercialize cash, it first launched B2B's body advertising business, which is divided into two parts: body advertisement and APP online advertisement. It tries to make up for the short board of rental income, and then adjusts the billing mode.

But from the results, these new ways of ofo have not achieved much success.

To save the crisis, ofo launched a new short video advertising business named "audio-visual storm".

The brand owners can put customized audio short video ads on the ofo platform, scan the two-dimensional code of a bicycle with ofo app, and wait for the short video to pop up during the lock.

At present, ofo is still trying to prove its liquidity.

No matter whether the advertising business can turn the tide, it can at least add a bit of weight to ofo at the negotiating table.

To add insult to injury, however, in the new regulation issued by the Ministry of communications last week, it is expressly stated that "when the user applies for refund of the deposit, he should refund the user on that day (the latest day)."

Obviously, ofo is in a more difficult position.

This leads us to ask the way of sharing bicycles in the future.

The healthy development of shared bicycle industry requires government departments, enterprises and other "co governance". The relevant regulatory bodies should take up the responsibility of supervision, control the disorderly development of the industry, and supervise the standardized operation of the deposit.

Investors of shared bicycle businesses should fulfill their obligations as investors and supervise the operation of enterprises. Under special circumstances, they should bear the main responsibility.

In order to improve the mechanism of deposit supervision, we can draw lessons from the supervision methods for banks and other financial institutions, and require enterprises to pay similar risk reserve funds.