2018 Men'S Clothing Industry Status And Development Trend, Market Concentration Will Continue To Rise.

"Clothing, food, housing and pportation", clothing as one of the basic contents of human social life, the textile and garment industry occupies an important position in the national economy.

As a sub sector of the textile and garment industry, men's clothing industry has gradually occupied a larger market share in the market with the rise of domestic brands in recent years, and the industry as a whole has entered the mature stage of the brand.

Industry environment has improved

From the perspective of the big industry environment, the overall valuation of the textile and garment industry fell by 23.8% in the whole year of 2017, which was the first to lose the Shanghai Composite Index 30pct.

By the end of December 20, 2018, under the influence of the macro environment, the overall valuation of 28 industries in China has declined. Among them, the textile and garment industry has dropped by 33.5%, ranking twenty-first in 28 industries. From a decline, it has seen a larger decline in 2018.

In 2018 1-9, the listed companies of textile and apparel industry achieved an overall revenue of 193 billion 828 million yuan, an increase of 8.79% over the same period last year, and realized net profit of 15 billion 357 million yuan, an increase of 4.91% over the same period last year.

Note: the valuation of the industry is A share sector, and the 2018 statistics ended in December 20th.

The sales scale of men's clothing industry increased year by year, and sales income reached 750 billion yuan in 2018.

For the domestic men's wear industry, after years of development, it has become the most mature sub industry in the clothing industry. Production, management, marketing, brand men's leisure shirt establishment and other links are becoming more reasonable and perfect.

And with the development of China's economy and the improvement of national income level, the demand for Chinese men's clothing is growing rapidly, thus promoting the expansion of men's wear market.

According to the statistics of the National Bureau of statistics, the sales revenue of men's clothing industry in China has increased year by year, and the average annual growth rate has been maintained at more than 10% in the 2014-2017 years.

In 2017, domestic menswear sales revenue reached 670 billion 251 million yuan, an increase of 11.54% over the same period last year.

According to the growth rate of over 10% in the past year, sales of men's clothing in China reached 750 billion yuan in 2018.

In the first three quarters of 2018, the main men's clothing listed companies had a steady growth in revenue and net profit.

In 2018 1-9, the main men's clothing listed companies in the first three quarters of the total revenue of 10 billion 856 million yuan, an increase of 13.18% over the same period last year, compared with the same period last year, the growth rate has slowed down.

Among them, sales growth slowed down, and the quarterly growth rate of seven wolves, YOUNGOR and the company was higher than that in the quarter.

From the perspective of net profit, net profit of four men's clothing companies, including nine shepherd kings, seven wolves, Bi Yin Ling Feng and the wedding bird, totaled 841 million in the first three quarters, up 30.74% over the same period last year.

Among them, the birds of fortune turned their profits into a surplus, while the king of Kuwait was increased by the price of raw materials and promoted by publicity.

The growth rate of revenue and profit of buoyant has increased from quarter to quarter, with strong momentum of development.

Overall, revenue and net profit grew steadily.

The market concentration will continue to rise in the future, and local leading companies will still have opportunities to increase their share.

The competition pattern of men's clothing in China is similar to that of clothing. The concentration has been steadily increasing. According to the market size of the company, CR10 rose from 11.4% to 16.3% in 2008-2017 years, and from 7.3% to 11.7% in CR5.

Because men's diversity of fashion demands is less than that of women, men's fashion trends are worse than women's wear. Formal business men's clothing is more similar to standard products, plus men's preference for sportswear, which makes men's clothing concentration significantly higher than women's.

According to the half year report of Hai Lan's home in 2018, Hai Lan's home opened 475 stores in 2018, 170 stores, and a net increase of 305.

By the end of 2018 6, the total number of stores was 6097.

According to the growth rate of Hai Lan's opening shop, the market concentration of China's men's clothing industry will continue to increase steadily. In 2018, CR10 will be around 17.5%.

Horizontal comparison shows that there is still room for integration of men's clothing in China. In 2017, Japan's men's wear CR5 reached 30%, and other developed countries also exceeded or nearly 20%, 7-8 percentage points higher than that of China.

In the future, leading men's clothing market in China, especially the local leaders, will still have more room for further structural adjustment in the future. Market share will continue to rise. For example, Japan's high concentration rate is mainly due to the rapid sales (UNIQLO) occupying 16% of men's clothing market.