Tmall Has Become The Largest Fashion Consumer Platform In The World.

According to the world clothing shoes and hats net, in December 18th, the third largest in the world.

The group's BottegaVeneta, a brand of the group, is located in Tmall, which means that the number of 180 thousand brands on Tmall has increased by one.

Tmall is the largest in the world.

The consumer platform and the global fashion brands are all in Tmall.

In 2018, there were 21000 fashion trends in the world.

The new Tmall has entered Tmall, including more than 19000 clothing brands, including the French fashion brand ba&sh, the retro British watch brand Olivia Burton of the red Instagram, the German boken shoes Birkenstock, the young people chasing the brand Champion, the Italy niche fine leather brand Coccinelle, and the Calvin brand Klein Calvin Klein Klein of the creative director, and the canadian goose goose, which has been cordially "goose" by Chinese consumers.

Global fashion groups have gathered their brands to Tmall.

In August, Inditex, the world's largest clothing retailer, moved its niche brand Uterque to Tmall. Since then, Inditex's 8 brands, including ZARA, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Dutti and Tmall, have all gathered in Tmall.

In March, H&M group first moved its main brand H&M to Tmall, and then its niche brand COS also entered Tmall in September.

Japan's fast selling group's UNIQLO has been Tmall's leading position, Tmall every year 11 can be one of the best, in 2018 Tmall double 11 UNIQLO and Nike and Adidas together became double 11 that day broke 1 billion of the fashion brand.

In September, Xun sold its high-end brand THEORY to Tmall.

In addition, GU, the sister brand of UNIQLO, has also entered Tmall.

Tmall has also opened many interesting star shops.

In June, the evergreen Celine Dion, which sang "Titanic" in China, came to Tmall to set up a brand name Celine Dion for Chinese consumers.

Of course, there is also a striking luxury brand like BottegaVeneta in Tmall.

This year, luxury brands including MCM, Mulberry, Stella Mccartney, Stuart Weitzman, Valentino, Zegna and Versace have entered Tmall and Tmall luxury luxury platform Luxury Pavilion.

It is understood that since the launch of Tmall Luxury Pavilion in 2017, luxury brands are scrambling to enter.

The first phase of luxury brands are Burberry, Hugo Boss, La Mer, Guerlain and Zenith of LVMH group.

At present, Luxury Pavilion already has more than 80 brands including Valentino, Versace, Burberry, Zegna, Marni, Stella McCartney, Tod "s", "McCartney,", ",", ",", ",", "and".

In addition, in 2018, nearly 2000 cosmetic brands came to shop in Tmall.

In March 1st, the world's largest luxury group LVMH group's beauty brand Givenchy entered Tmall.

Just after opening, fans of Givenchy's official flagship store soared to 700 thousand.

The flagship store opened for 11.5 hours, and sales broke the sales record of Tmall beauty makeup store.

In April, L'OREAL group entered Tmall with luxury beauty brand YSL.

The first Tmall super brand built by the "lips glaze" originate less than half a day. Sales exceeded 30 million, and the total number of powder brands rose more than 1 million 100 thousand. The data refreshed the record of the last high-end brand, Givenchy.

Among the 2000 new cosmetic brands, apart from brands from France, Japan and South Korea, they also cover cosmetics brands in 27 countries including Ireland, Australia, Poland, Germany, Russia, France, Holland, Liechtenstein, Monaco and Greece.

Tmall has become the world's largest fashion consumer platform, not only a large number of fashion brands in Tmall, but also 600 million months live users and the world's youngest luxury consumer, the data produced on Tmall is the trend of the season.

Of course, Tmall is not just a fashion consumption platform, but Tmall has made great achievements in the field of fashion in 2018.

Tmall not only brought the world's top brands to China, but also approached the independent designers of the new force in the design field, and formed a long-term and effective cooperation mechanism.

In addition, Tmall's cooperation with fashion brands is not limited to sales and precision touch consumers, but also to aesthetic concepts and design.

In 2018, Tmall launched the DT plan to support Chinese independent designers, and then worked with Shanghai fashion week to help designers brand "go to the cloud."

Tmall launched "Tmall China Japan" in New York fashion week, taking Lining and independent designer brand to go to the show. Lining began its pformation and made global consumers aware of Chinese brands.

It also caused the butterfly effect of Chinese brands competing in the fashion week of New York. By the autumn and winter fashion week in New York in 2018, Bosideng and other brands went all the way.

In addition, the interaction between Tmall and fashion is also reflected in the capital level.

Alibaba and the world's second largest luxury goods group, the Yoox Net-A-Porter (YNAP), set up a joint venture company. The Net-A-Porter and Mr Porter of YNAP will also carry more than 1000 luxury brands to Tmall luxury platform Luxury Pavilion.

In December, QUARTZ, the digital business news media, selected the "global fashion influence 5 people". Tmall's fashion director general manager Ding Ding is on the list, and she is also listed as the creative director of Alessandro GUCCI, Alessandro Michele, fashion devil devil Anna Wintour, and Louis Vuitton executive vice president, DelphineArnault.

Ding Ding's assessment is: "as the world's largest e-commerce platform, Tmall's fashion leader, Ding Ding is helping Western luxury goods fashion enter China, which is a win-win for Alibaba and any brand that wants to enter the Chinese market."

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