Clarks, A 100 Year Old Brand In The UK, Works Together With Lava Shop Music To Carry Out The Ultimate Experience.

In November 2018,

Cooperate with Lava store music.

Lava as

The music partners create a unified brand exclusive shop music for Clarks's stores, draw close ties between brands and consumers through music, help to display product characteristics, upgrade service upgrades, and provide a better shopping environment for every shopper.

No music, no brand, help your business with music.

Clarks (joy), the global leader shoe brand, founded in 1825 in southwestern England, Somerset County, has a long history. In the past 200 years of history, it has always adhered to the exquisite craft, combined with a number of patented technology, to provide unparalleled comfort.

Wearing experience.

According to Claks's brand philosophy and tonality, Lava designers design music from industry characteristics, usage scenarios and customer groups.

In the morning, a relatively small and refreshing European pop music was selected. The main musical styles of the period, guitar, Jo Kerry Lee and other instruments were blended together without any lingering charm and cheerful rhythm.

In the rush hour, the main selection of European and American folk songs is not very heavy. The feeling is more comfortable, the speed is between BPM80-100, the voice is higher than the musical instrument, and it can feel the narration of the song better, and create a warm and comfortable shopping experience.

The unique cooperation with Lava has greatly enhanced the store's music service and enhanced the customer's consumption experience. Meanwhile, Clarks's stores can also achieve multi store music management and visual reporting function, making the management work more convenient.

Lava store music is based on industry characteristics, brand tonality, and playback scenarios. Creating a one button, sowing, no need for music service products, not only serves Clarks, but also brings music to your business as slogan, bringing together 6 countries around the world, and nearly 500 professional music designers, featuring unique content presentation and APP+PC client +WEB+ hardware playback mode, serving Mercedes Benz, Adidas, SKP, Joy City, CITIC bookstore, Subway, coffee and other customers, creating a unique music broadcasting environment for each shop, allowing shops to play music well and display the brand image better.