Milk Tea, Yoga And Small White Shoes: Silver Haired People Are Becoming The New Main Force Of Mobile Consumption.

Recently, Alibaba released a "silver hair consumption upgrade data", studied the consumption behavior of the middle-aged and elderly people over 50 years old, so as to outline the new portraits of the silver haired people.

This Double Ninth Festival let us redefine the "silver haired people".

If Jingwei tells you, a group of people spend thousands of yuan on digital products every year, buy four sports equipment, buy cosmetics for two months, and feel that their mobile phones are more handsome than their wallets.

Do you think I am talking about 95? No, it is a true portrayal of this silver haired people.

Now they remove the "empty nest" label from the net red product to the online chopper, which may be more than you do.

Many young people will buy gifts for the elderly at home today, but on the Internet search for gifts on the Double Ninth Festival often appears: kneecap, massage chairs,

Wash basin...

Are these old things satisfied with the needs of the elderly or the attitude of the young people giving gifts?

Recently, Alibaba released a "silver hair consumption upgrade data", studied the consumption behavior of middle-aged and elderly people over 50 years old, so as to outline the new portrait of the silver haired people.

Look at them now. Is that beyond your imagination?

The silver haired people also "cut their hands".

Data show that in the past three years

The silver haired population increased by 1.6 times, and the different age groups showed different consumption characteristics: the age of 50 + the proportion of silver haired people was the highest, becoming the main consumer force; 60 years old + group eleven eleven had the highest purchase enthusiasm; the age of 70 + group cosmetics and sports equipment increased the fastest.

"When I was studying online shopping, my mother taught me. At that time, she was 50 years old.

When I did not open Internet banking, I had to buy things with her account or send her a purchase link.

After a while, she was too troublesome, so she taught me how to spend online.

Until now, she will also recommend the good things that she sees on the Internet to her family. She will also share her conscience with my aunt. "

After 90, Xiao Xu said.

If you think that old people just move their consumption from line to line, you are wrong. Their aesthetic appreciation is also keeping pace with the times.

In the past year, the average population spent 1500 yuan on the purchase, the report said.

Up.

Taking stock of the popular vocabulary of its search costumes, the concepts of "new style", "foreign flavor" and "joker" are frequent. What is surprising is that "AJ" (Air Jordan) and "

The trend of young people also appeared in the vision of the silver haired people.

This elderly people want to pick up the label of "empty nest" and take the lead in tourism and entertainment.

Xiao Xu told Zhong Xin Jing Wei that his parents would arrange a trip abroad at least once a year, and would usually find opportunities to play in the country.

Net red milk tea drink up fitness beauty do not delay.

Not only does it not eat, but also the entertainment frequency of the elderly, and even the young people who are busy with their work.

Swimming fitness, beauty and manicure have become indispensable fun in their lives.

Data show that in addition to square dance, the most popular sports activity for silver haired people is golf and fitness, while swimming, badminton and dance are also popular.

Ms. Jane, who retired this year, told the new China Jingwei client, who has been retired for a number of years, and the entertainment activities have become more common. This year, one of her comrades in arms opened a diabolo training class. Since then, the gathering of girlfriends has become the theme of diabolo, which has developed new hobbies and has also increased the topic of communication.

"Children always ask me if I have been out lately, and I care about whether I will be bored after retirement.

Generally speaking, I am quite satisfied with my life now. I am neither too busy nor too empty.

I hope I can get more exercise before I can take my grandson, and I will keep in touch with new things and make myself slower.

Said Ms. Jane.

Jingwei friendship reminds us that no matter what the elderly are sent to, the company will always be the most intimate gift.

Taking time is the best expression of love.