"No Purchase" Mode Or Break The Pain Point Of Shopping

According to the world clothing shoe and hat net, in recent years, the rise of unmanned stores has been increasing.

Integration with entities, popularity of mobile payment...

Make people realize

Or new consumption is bound to become the next outlet for the retail industry.

Recently, the white paper on the rising trend of the 2018 new consumption, published by the blueberry conference, the CTR Market Research Center and ERI consulting, has made a comprehensive interpretation of the new consumption.

The white paper points out that the use of AI technology to achieve unmanned, intelligent and credentialized retail is an important means to move towards new retail, and new retail will go from "no sale" to "no buy" mode.

In the next 5 years, no retail stores will have a bonus period. The growth rate is expected to reach 281.3% in 2020, and the market will exceed 1 trillion and 800 billion yuan by 2022.

New retail will redefine consumer scenarios

From stroll to store

And then go shopping while shopping. Behind the upgrading of consumer shopping experience is the innovation and pformation of the retail industry.

The ultimate goal of new retail is to build up data, driven by big data, and ultimately achieve business upgrading, upgrading of consumption and upgrading of quality of life.

It opens online and offline, giving traditional offline retail new vitality.

The white paper says that after nearly 40 years of rapid development, China's economic development has entered a new stage of consumption.

In the next 5 years, the consumption of middle-class and affluent families will account for 55% of the private consumption of cities and towns, and contribute 81% of the consumption increment.

"In the future, the middle class will win the world."

Chen Tejun, founder of blueberry, said that the three driving forces of new consumption are "revenue driven, middle rise", "concept driven, individual rise" and "technology driven, scene rising".

The white paper points out that with the growth of post-80s and 90s into the main consumers of the market, they are no longer satisfied with the pursuit of goods for the basic needs of life. They also want to feel the atmosphere and scenes that suit their expectations in the whole shopping process. They are more willing to pay for scenes composed of characters, stories and spaces.

This is a problem that new retailers must face.

"No purchase" mode or break the pain point of shopping

In the face of the rise of new consumer groups, how to create a consumer scenario that allows consumers to "pay"? For a long time, "no time" has become the pain point of today's consumer shopping. Many consumers are willing to spend money on buying time, freeing themselves from boring, repetitive matters, and devote themselves to their hobbies.

Maybe it's also the background of the smart scene from "unsold" to "unmanned shopping" (which means you don't have to do it yourself), or eventually breaking the pain point of shopping.

Starting from vending machines, unmanned shelves and unmanned convenience stores are gradually appearing in consumer places, and self-help shopping has become a trend. On the other hand, with the development of technology, the mode of automatic shopping has begun to germinate.

In the future, the system of smart fridge will automatically detect the stock of fridge food. When the stock of food is not up to standard, the refrigerator system will automatically place orders for shopping and deliver goods to the door.

The white paper believes that "converging", "intelligent", "unmanned" and "personalized" is the four largest outlet for new retail in the future.

Online and offline integration spawned new formats, and fresh products became "experimental fields".

In the next 3 years, domestic retail of fresh products (including offline and offline) will enter a period of rapid growth.

With regard to the development status of domestic fresh retail, along with the development trend of online and offline integration, the new format of "store + catering + distribution" represented by fresh retail new species will usher in a rapid development period.

The white paper also summarizes the main features of the current China's unmanned retail industry, including: to reduce labor costs as the main entry point of unmanned retail, while emphasizing the consumption experience and expanding the retail scene, through a variety of technical means to achieve the collection, analysis and application of big data, and ultimately realize the comprehensive data of the consumption process and the intelligent upgrading of the entire industrial chain.

According to AI consulting data, the volume of retail sales in 2017 is expected to reach 38 billion 940 million yuan. In the next 5 years, no retail stores will have a bonus period. The growth rate is expected to reach 281.3% in 2020, and the turnover will exceed 1 trillion and 800 billion yuan in 2022.

Personalized consumption will promote niche brand market

Personalized demand will encourage more niche brands to enter the shopping mall, and personalized demand will promote the pformation of traditional industries.

According to the white paper, nowadays, a well-known brand is not enough to become a guarantee for the sale of products. Instead, it can seize the opportunities brought by new retail, and more niche brands can rapidly mature in shopping malls and segments.

For example, in the short span of 4 years, the technology of producing polar screen TV technology has exceeded 1 billion yuan in annual sales. This year, it has won 600 million yuan of D financing.

The emergence of the unmanned hotel has brought the lodging industry into the era of sharing 3.

Take Jiang Xiaobai as an example, the Internet has been used to subvert the entire traditional liquor industry. From the 1 personalized pcription bottle to the 2 expression bottle, the sales volume of the product has exceeded 1 billion yuan in just 5 years.

More interesting reports, please pay attention to the world clothing shoes and hats net.