Fashion Big Match - UNIQLO Found Piggy Page H&M Looking For Moschino *

In March this year, when UNIQLO and piggy Paige co worked out a joint baby product, the Swedish fast fashion brand H&M, ranked 79 in the world's most valuable brand top 100, also started a journey to find friends in 2016.

H&M, a fast fashion brand in Sweden, has announced that it will launch a series of cooperation with Moschino, which is expected to be launched in November 8th.

In the trailer released by the brand, the TV signal test image is presented, which is a classic element in the design of Moschino creative director Jeremy Scott.

It is noteworthy that H&M's annual designer collaboration series has been a hot topic in fashion circles. Since 2004, the brand has launched a series of cooperation with luxury brands such as COMME des GARONS, KARL LAGERFELD, LANVIN, KENZO and so on. It is also one of the earliest brands that can cause "queuing" craze and high discussion in China.

However, H&M's series of cooperation with British designer Erdem last year did not get the desired response.

Founded in 1983, Italy brand Moschino is the brand name of designer Franco Moschino.

The brand has always been dominated by weird design, noble and humorous style, and mainly produces advanced products.

Cowboy,

And clothing accessories.

It can be seen from H&M's official Promo that two brands will take "TV as the theme". The color TV no signal screen will become an important element of the series.

However, interestingly, the date of publication of the joint series selection is November 8th's birthday of Wang Yuan, the spokesman for H&M China. It is not known whether this is a coincidence or a marketing way to attract fans.

In fact, fast

The brand and the designer have jointly launched the joint name. This operation is nothing new, and H&M is one of the forerunners in this field.

In 2004, with the launch of the exclusive joint series with Chanel and Fendi's creative director Karl Lagerfeld, H&M has launched various joint ventures with Lanvin's former creative director Alber Elbaz, Marni, Stella McCartney, Marni and Karl, especially the joint venture launched in 2014.

This year's series is named "Moschino [TV] H&M". The trailer also uses a large number of color elements in old TV sets.

Moschino, founded in 1983, is famous for its creative, colorful and even weird designs.

In 2013, Jeremy Scott, who was known as "the designer of the devil", took over the post of Moschino creative director. His designs were always teasing and humorous, full of provocation. He liked to incorporate the cartoon elements such as doll and little Ma Baoli (My Little Pony) in his works, and there was also unexpected cooperation with the food brands such as Hsin and McDonald's, Scott.