This Year'S "Double Eleven" Will Become A New Retail Training Field.

Miss Wang usually likes online shopping.

"The courier sent to the house has been reduced.

It turned out that Miss Wang was rushing to "double eleven" activities and had much more discounts. She saw the Chinese idea of joining the shopping cart ahead of time and waited until the "double eleven" day was placed on a single key. Miss Wang estimated that it should save much money than usual.

Nine years ago, when

When we first launched the "double eleven" global shopping carnival, perhaps no one could imagine that this commercial shopping activity was greatly promoted from the electricity supplier, and gradually became a lifestyle of consumption, creating a unique consumption culture and spreading from China to the whole world.

According to the world clothing shoes and hats net, this year's "double eleven", the front line of the major electricity suppliers has been pulled up earlier. Besides Taobao, Jingdong, suning.com, Gome and so on have also developed the "double eleven" from shopping day to 20 day shopping season.

Since Ma Yun put forward that "the era of purely electronic commerce has passed",

"This concept is on fire, the core of which is the high degree of integration between online and offline logistics.

This year's "double eleven" has also become a new retail training field.

It is reported that this year, "double eleven" at home and abroad will have more than 1 million businesses to open up online and offline 52 core business circle, 60 retail outlets, 5 gold shop, nearly 10 intelligent stores, 4000 Tmall stores.

In addition, Tmall will combine more than 100 brands to open 60 retail flash stores in the 52 core business circles of the 12 cities of the country. Nike will open two smart stores (the so-called smart store is to allow the existing offline stores of the brand to have the function of store and store integration, so as to achieve the solution of Tmall drainage, store self promotion, store delivery, online and offline sharing the same price, and releasing the vitality of stores).

Customers have meals at Kentucky and pizza huts, and can also improve their dining experience through fun interaction through mobile Taobao and Tmall elves.

In addition, online and offline integrated marketing activities are further enhanced. From the online live video live broadcast, AR product experience to the "Tmall double eleven global carnival night" activities, all of these will bring a truly three-dimensional and omni-directional new retail experience.

Online, the world's top 140 thousand brands will invest 1 million 500 thousand kinds of good goods to participate in Tmall's "double eleven". Among them are LVMH, Estee Lauder, SMCP and other international fashion luxury groups that have just participated in the "2017 Tmall double eleven global trend". There are also international retail giants such as Chile's car, Canadian Arctic Bay, and Messi's department store, COSTCO and metro.

At the same time, this shopping Carnival can also take into account entertainment and consumption, and achieve seamless docking on Tmall double eleven global carnival night.

In 2015, the stunning appearance of the Hunan TV station and the production of the "super bowl" gold medals producer in Zhejiang in 2016, this year's "double eleven" party will be unveiled at the three TV stations of Zhejiang satellite TV, Beijing satellite TV and Shenzhen satellite TV, so as to realize the full coverage of the three most economic regions in Beijing, Tianjin, Hebei, Yangtze River Delta, Zhujiang and three corners, and the most consumptive groups in Zhejiang.

This "double eleven" gala will be presented as a "super Hollywood + Silicon Valley" mode as an annual super IP.

In the face of the coming "double eleven", many people will do homework these days to open up APP or webpage of every big electricity supplier, browse goods and grab red packets coupons, but unlike previous years, they are mainly playing the same game and playing the Internet speed. This year, the chopper party wants to buy products that are cheap and long-lasting, and may even compete.

Some consumers are quibbing, "this year, we will take advantage of the" double eleven "discount.

These terms, such as pre sale, deposit expansion, red envelopes, straight red envelopes, cash tickets, and 7 days or 30 days' insurance policies, are all giddy.

In Tmall mall, the traditional red envelopes have been pformed into 5 kinds of Carnival red envelopes, red envelopes, group red packets, brand Carnival red envelopes and AR red envelopes under the line.

Among them, the torch red envelope can be lit up to 100 at most, which is divided into ordinary red packets, rare red packets and legendary red packets.

The average amount of red envelopes is random, the rare red envelope is 111 yuan, and the legendary red envelope is 1111 yuan.

The complicated red envelopes and rules of use make consumers feel that simple calculations can no longer solve the problem. They want goods to be more than three.

For example, the price of a brand speaker on Taobao is 499 yuan, and it needs to pay a deposit of 25 yuan, which is worth 75 yuan, and it can be grabbed on the day of "double eleven". On Jingdong, the coupon is reduced by 70 yuan, and it can be delivered in second days.

Mobile phones and computers are more complex, 5.6 inch 1080P high clear screen, 4G memory 64G 64G storage, eight core processor, 1200W camera, a brand flagship mobile phone in Tmall and Jingdong's "double eleven" price than the weekday discount of 300 yuan, but less than the original gift of wireless charger, mobile power and other gifts, instead of Gome, although no price advantage, but sent a lot of small gifts such as data lines, self timer bars.

Alibaba continues to push ahead with unmanned retail sales. On the eve of the "double eleven", Jingdong launched a series of unmanned retail systems such as unmanned warehouses, unmanned lorries, unmanned supermarkets, unmanned convenience stores and intelligent supply chain open platforms.

This time, apart from launching the "double eleven global good things Festival", Jingdong is also working hand in hand with Tencent to launch an unbounded retail solution for offline brands to integrate online and offline, and provide more retail services for online integration, depth customization, and highly integrated scene trading for more brands.

In the future, unbounded retail will help brands solve the problem of information islanding brought about by instant and fragmented shopping scenes.

On the other hand, consumers with the same hobbies and labels can assemble together with interest based on interest to form a community. From content creation, design participation, experience sharing to every aspect of brand communication, they can interact with their favorite brand more deeply and create value with the brand.

Besides selling goods and prices, express logistics is also an important part of the sale of electronic business.

In the middle of last month, the rookie network released a super robot flagship warehouse in Guangdong. Hundreds of robots can deliver more than one million pieces per day.

According to the prediction of relevant personages, this year's "double eleven" logistics orders will reach a new order of magnitude. It is difficult to ensure efficiency by manpower operation, and large-scale applications of intelligent logistics are needed. To meet Tmall's "double eleven" this year, rookie network has started the iterative upgrading of the robot warehouse as early as a few months ago.

According to the rookie network experts, within an hour, the old shelving area full of shelves was emptied, and the new reservoir area was quickly filled with goods. The whole process was carrying millions of items. The upgraded robot warehouse not only had larger area and more robots, but also upgraded the algorithm according to the "double eleven" logistics characteristics, which would serve as a "double eleven" intelligent logistics flagship storehouse, with more than one million shipments in single warehouse.

More interesting reports, please pay attention to the world clothing shoes and hats net.