Amazon Leads The US Apparel Retail Industry

World clothing shoes and hats net gathering information: in leading the US Department Store Market journey, Amazon next city.

It is hoped that by launching its own sports and leisure brand, it will be among the major fashion trends in the United States. Its competitors will have Lululemon, Gap's Athleta, Andemar Under and Nike.

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It will pose a greater threat to department stores such as Messi (Macy's), Des Tron (Nordstrom) and Jesse Pani (J.C.Penney).

These department stores have struggled for several years to see the trend of consumer decline in physical stores.

Before Amazon released its sports and leisure brand, investment analysis company Cowen & Co. released a report last October that Amazon is expected to overtake Messi stores this year to become the largest clothing seller in the United States.

Cowen analysts say Amazon's

Sales of accessories and accessories are expected to grow by nearly 30% this year to $28 billion, while Messi stores will fall by 4% to $22 billion.

With Amazon's sales growth, it is in the US.

The share will also grow.

Cowen analysts also said that Amazon currently occupies the United States.

Market share of about 6.6% of the market share is expected to grow to 8.2% this year and increase to 16.2% in five years.

Cowen analysts expect Amazon's annual revenue to reach $62 billion by 2021.

Discount department store TJ Maxx is expected to become the second largest seller, with sales of $26 billion, while Messi stores rank third, with sales expected to be $23 billion.

In the past few years, Amason has been investing in the fashion industry. He first launched his own brand clothes and then sponsored the first New York men's wear week.

Amazon also hired executives from high-end fashion brands, such as inviting Barnes Julie, a fashion director at Barneys New York (Julie Gilhart), as a company consultant and Vogue editor New Caroline Palmer (Caroline Palmer).

Meanwhile,

It is also changing its fashion strategy and tilting towards high-end design brands such as Zach Posen and Stuart Weitzman (Zac Posen).

This shift has also puzzled some sectors of the industry.

Fashion luxury websites usually require good management and high planning, and Amazon is not necessarily aware of these things.

It is also at a disadvantage in the physical store operation, and it is difficult for consumers to try or return them.

However, unlike traditional department stores, Amazon can provide free two day service through Prime membership projects, even for clothing.

The survey found that consumers called Prime members the biggest temptation for Amazon to attract them to buy clothes on their website.

In addition, they are satisfied with Amazon's customer service and product evaluation.

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