Winter Did Not Cool Down, Wenzhou Down Clothing Reduced To "Cabbage Price".

Although the minimum temperature in Wenzhou has been reduced to below 10 degrees Celsius on the two days, Wenzhou's clothing makers are not feeling better.

Still can not sell.

According to industry sources, warm winter makes the sales of down garments less than in previous years, and sales fell 20% - 30% year-on-year.

Now, the major businesses have entered the year-end discount season, the price of the down garment is "cabbage price", and the heavier the clothes discount, the greater the intensity.

Less than 20 days before the Spring Festival, the major businesses have entered the clearing season.

Reporters found that both retail stores and wholesale stores are now trying to shout, hoping to digest the winter stock.

In the Urban Plaza Road, the past 1000 yuan down jacket, cotton padded clothes and so on, now can buy three hundred or four hundred yuan.

A clothing salesman said that before a down jacket was hit forty percent off, it was good. Now some down garments are going to "77% off".

In a European wholesale shop, the short price down jacket is 300 yuan, and the long down jacket is 500 yuan.

The owner said that the price was already "cabbage price".

"Immediately after the Spring Festival, there are still many down coats sold by the company. After the Spring Festival, the down jacket is not even sold."

Although winter clothes are on sale, customers have little interest in down coats.

"Originally wanted to wait for the cold weather to buy, now it is January is still not cold enough, this year will certainly not buy a down jacket."

Customer Zhang said.

Many consumers are just like her.

The manager of a Korean clothing wholesale store said that there was a cold wave before the Spring Festival last year, and the down jacket was not enough to sell. This year, on the contrary, the down jacket is not sold at all.

It revealed that, according to past practice, the sales season of down coats in November and December, and during this period, the sales of down coats accounted for only about 10%, but on the contrary.

The sales of Wei Yi and so on are good.

"Compared with the same period last year, sales fell by two or three at least."

The owner of many clothing wholesale stores in downtown plaza said so.

The head of an European wholesale shop revealed that the customers of the wholesale down jacket this year were much younger than before. They used to get more than ten pieces of goods in previous years, and only a few pieces were taken this year.

The same happens in downtown department stores.

Although the major shopping centres are reluctant to disclose specific sales data, but the head of a shopping mall said that the performance of the down jacket this year is really unattractive, which is caused by warm winter.

At the end of the year, reporters found an interesting phenomenon. The heavier the clothes, the greater the discount.

Besides the down jacket, the high necked sweater,

And so on.

"Double eleven hours, I bought a long down jacket and a turtleneck in the shopping mall, because it was not cold, and has not been crossed yet.

This year resolutely no longer buy these two.

White collar Miss Chen said.

A number of clothing store salesmen said that now the turtleneck sweaters are playing a special price of 50 to 100 yuan.

However, some customers think that this winter is not cold, do not need to wear high necked sweater, but more willing to buy round neckwear clothes.

According to industry sources, the cost of down jacket is rising, and the selling price has been raised correspondingly. Coupled with warm winter, this year's sales of down garments are less than that of previous years.

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