Fast Fashion Brand Yeezy: Changeless And Changeless

Mr. Kan's choice of the mass market brand represents something, especially when considering the intersection of these things and his views on Yeezy.

They have just recently held the controversial fourth show. Now, you should hear a lot of stories about editors waiting for hours, models can't stand high temperature exposure, or can't stand those broken shoes.

But after all these shows and wonders, the most important thing is

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Yeezy Season 4

About eight weeks after the publication of Yeezy Season 3, a large fast fashion shop hosted their media day, so that the brand could show and explain their new series to reporters and editors.

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In the series, there are works of Yeezy - earth color, military inspiration and Oversize.

and

But that's not Yeezy.

This is the Yeezy after the mass quick sale, repositioning the market, and buying a T-shirt for customers who are willing to pay 20 euro instead of 150 Europe.

Of course, this shop does not declare that it is a series inspired by Mr. Kan, but this effect is as obvious as that of net red hair.

Look at the market now for 10 to 30 years old.

Store, it is easy to find that the media day of the brand, is not the only unit affected by the joke.

Just shake Zara and Urban Outfitters, and you can see the same result - the basic Street products, camouflage and pragmatism atmosphere after washing.

West himself knows that, before hosting the show this season, Vogue released an interview in which he said that Zara's stealing of the color combination of Season 2 is "our highest praise."

Imitation is obviously praised by Mr. Kan. He also openly discussed what existed in his works.

The genes (Helmut Lang, Margiela, Raf Simons) are copied by Zara, reflecting the influence and demand of a design.

So what does this have to do with McDonald's? Mr. Kan's clothes are not as cheap or easy to get as a big Mac, but he shows a demand from the beginning, and he hopes his fashion is a similar democracy.

An example is making 30 shoes that are affordable for everyone.

In fact, Mr. Kan prefers to use "

Rather than the word "fashion", his point of view is "human argument" rather than simply "fashion".

Fashion, in the final analysis, represents the concept of an industry, a structure, a system, and an elitism.

Of course, these people's opinions are important - but everyone who wants to buy a pair of Yeezy Boost will probably not be the same as their idea. It is worth mentioning that Yeezy powder is not the latest model or crazy model.

The point that more people point out is No.

Or real new shoes.

At the same time, Mr. Kan's clothing series is beset with production problems (so far there is only one).

Sports shoes are the Yeezy series's development and public awareness.

Boost, which won the annual shoe award, has achieved an unprecedented success in sales. At the price point, it is also more affordable for customers.

Sneakers are just like the perfume line of luxury brands, but there is greater demand and even an unprecedented thirst.

In the interview with Vogue, the two party discussed the concept of "human argument", saying that it was more supported by Adidas. After cooperation, Mr. Kan will expand to (which is expected to be lower cost, and also represents higher profits).

And accessories, and set up Yeezy special shops (next year, 200 is the dream of Kan ye).

Like Patrik Sandberg, who reports Season 4 for Dazed, Kan should show her fans rather than critics.

In the past 20 years, they have tried to understand the concept and complexity of Comme des Garcons. You shouldn't be tired of them.

And I was surprised.

Yeezy is not a high-end fashion, just like McDonald's is not a high-end restaurant. It may run a fashion show in New York fashion week, and the price is not cheap, but when it comes to clothes, it has different points.

And that does have the potential of the mass market, as long as Mr Kan promised to make price segments closer to ordinary customers.

For music, West is a rude perfectionist, but for fashion, it seems that he is still on the "creative journey", looking for the magic formula, just like the McDonald's brand has succeeded in doing so - this is the reason why his series of seasons are not completely different, because as long as he understands, he can create clothing that is widely used by the general public, and for a bright, constantly selling his new ideas and unique ambitions.

For walking activities, it really feels like a new argument.