E-Commerce Conference Held In Shanghai

July 28, 2016, thinking business

The service conference was held in InterContinental Shanghai Puxi Hotel. The theme of the conference was "cooperation, harmony, and concerted efforts".

Retailers and third party service providers discuss the new pattern of electricity supplier ecology.

The general assembly also invited several industry cafes to give a live speech. Mr. Wang Yong, vice president of Nan Xun software, was one of the keynote speakers.

The importance of user management in the times.

Value chain model centered on goods and sites

Mr. Wang Yong, vice president of Nan Xun software, introduced the inevitability of Kevin Kelly before opening the lecture. He said that there was a passage in the opening of "inevitability", which impressed him: "in the new era, when you neglect every tiny system upgrade, or when a certain detail in your life is optimized, the future will accumulate huge trauma and bring disturbance to your life."

Today, the society has entered a new era of rapid iteration. In this business era, new changes are taking place every day. This change has prompted every enterprise to continue to carry out new iterations. Therefore, in the era of information driven digital commerce, "information update" and "iterative capability" become the enterprises' great value.

The three elements of people, goods and markets are very important elements of survival, whether for electricity providers or for traditional retail businesses.

In the face of rapid changes in consumer groups, all traditional retail businesses are feeling unwell.

Chen Chunhua, former chairman of the new hope, said: "customers are the only ones who can fire us all."

Since the development of commercial society from two thousand years ago to today, the essence has not changed. It is always the creation of value and the pmission of value.

The concept of "product centric" is still being mentioned by a large number of enterprises. When the commercial era has entered the era of big data, the product centric business rules are changing slowly, and gradually changing to the "user centered" new business era. Through big data, users' consumption behavior and needs can be predicted.

When entering the "user centered" era, the concept of online and offline has shifted. In the new era, there are two other factors driving the redefinition of goods and sites and the re - "user centered" driving.

From paction management to user management

In the two hundred years of the industrial revolution, we have been carrying on the Western business rules in the operation of enterprises. However, Western businesses only focus on the paction process, such as the so-called international information tools in the west, from the beginning to the end, we only pay attention to the paction process. In fact, we need to understand the real needs of users through means of information. So when the new era of "user centered" business comes, we will enter from the "paction management" to the "user management" oriented information age in the future.

Nowadays, China is facing the plight of oversupply like Japan 30 years ago and the United States 50 years ago. The state put forward the supply side reform, accurately judged the demand side through the big data tools, and then perfect the docking between the supply side and the demand side. The reason why the supply side reform is most intrinsic is that we now have super information technology, which can serve as the platform for the supply and demand sides to connect.

Therefore, from the paction management to the user management era, it is from the establishment of the paction model to the user needs.

From managing users to linking users

The establishment of CRM is aimed at managing the trading customers and improving the repeat purchase rate. However, it has always emphasized how to manage the old customers. It is easy to overlook how to link more potential customers outside the paction. Most of the CRM is only concerned about sales promotion, but the era of "user centered" has come. We need to pay more attention to the user's goodwill and establish customer loyalty through CRM.

In the 3 dimensions of paction, loyalty, identification and interaction have a complete management model, but many enterprises lack tools and methods in the two dimensions of familiarity and concern.

From paction to membership, access to membership.

How to make users who are familiar with us, who are familiar with us, but do not generate pactions can have a good contact with us, so that they can enjoy the same treatment of members, and develop the management and emotional cultivation of potential customers as members. In recent years, Nan Xun software has been concerned about and tackled this difficult problem.

In the process of visiting members, we need to find the potential customers by using the precise dimension and judge the needs of the potential customers. All this needs to be done with the help of big data tools, to manage and divide the potential customers, build up the latent user portrait, and to maintain and sell the hidden customers. The South news software has made efforts in this respect to make some reservation and division of the potential customers who failed to make the deal, and make a prediction through the complete paction and social behavior, and find out the potential customers through different dimensions and establish relations with them.

In the era of B2C, the attributes of products determine the attributes of users, which is the concept of product dominated goods and fields. But in the future, the era of user led demand, the era of user attributes determining product attributes has arrived.

At the meeting, Wang Yong, vice president of Nan Xun software, also pointed out: "most Chinese enterprises are still the top international giants when making system selection, but why do so many entrepreneurs feel puzzled and can not find a way out? Because China has stood at the top of the world in the field of business application, and has been on the same line with the international giants.

Our data storage is far more than these international level systems App Co, because South news software has a better understanding of Chinese consumers and a better understanding of the Chinese market.

Finally, Wang Yong, vice president of Nan Xun software, suggested: "in the system selection, enterprises do not necessarily have to buy the most expensive ones, and they do not necessarily have to buy the largest brands, but they must buy the most suitable ones."

For Chinese enterprises, standing at the forefront of the new era today, for the first time, they are running together with all the intelligent business practitioners all over the world in the same runway. In the future, Chinese enterprises will lead China's business civilization out of the world. China will pform from pure commercial importing country to exporting country of business, and bring Chinese business intelligence to the whole world.