The China Intelligent Sports Alliance Was Founded In Nanjing.

Under the upsurge of nationwide sports,

The market has become a new blue ocean of capital pursuit.

In July 11th, the industry chiefs and hundreds of companies came from many companies such as Mi Gu, XTEP, Shanghai Chuang Bing information technology, etc.

Gathered at Suning headquarters in Nanjing, announced the establishment of the "China intelligent sports alliance" to explore the way of intelligent sports industry in the future, and help people enjoy the sports enjoyment in a scientific and healthy way.

Big data: runners need the most intelligent.

In the TV relay picture, the commentator watches the players running the hot spots to explain the match; the training field monitors the athletes' status through sensors; the chip is embedded in football, and the players' contact data are recorded.

Intelligent technology has long been widely applied to professional sports events.

Shanghai Chuang Bing Mdt InfoTech Ltd CEO Liu Zhen said that China's sports industry in 2016 the market size of about 2 trillion, driven by this big cake, smart device shipments continue to grow.

Related data show that Fitbit, millet, apple and other brands of wearable devices, in the first quarter of 2016 shipments reached 19 million 700 thousand units, an increase of 67.2% over the same period.

By investigating user groups of smart devices, Chuang Bing found that athletes who participated in running, training equipment, cycling, walking and playing ball had the strongest desire to purchase intelligent sports equipment, among which runners had the highest demand for intelligent devices, accounting for 59.6% of all runners.

This is confirmed by more and more family members in the circle of friends.

Running, climbing, fishing and other intelligent products appear together.

The conference showed a series of intelligent sports equipment:

Intelligent badminton rackets, intelligent treadmills, smart watches, and even intelligent fishing drifting.

Field staff introduced Anta's core runner intelligent running shoes: this shoe is implanted into the chip to monitor the movement frequency and amplitude of the front, rear and heel of the athletes in all directions, and to send out the correct information of running posture for the athletes in real time through mobile phone APP.

Those who start fishing often do not grasp the time to pull the fish away.

An intelligent phishing drifting has been launched on suning.com, which brings the gospel to the fishing friends: the float reaction time is 32 times faster than the human reaction time. Once the fish is hooked, it can be quickly returned to the fisherman by shaking or ringing the phone.

The sports industry has clearly become a new source of power to stimulate the economy.

Taking the outdoor channel of suing movement as an example, since the opening of the operation for 3 years, the number of merchants has exceeded 1500, and the number of SKU sales has exceeded 2 million 700 thousand.

But compared to the increasingly large sports industry market, the whole industry is still in its initial stage.

Guo Dongdong, vice president of Suning marketing headquarters, said that the China intelligent sports alliance will integrate upstream and downstream supply chains and serve intelligent sports businesses and consumers.

The alliance relies on sunning line stores and outdoor sports activities to create an intelligent sports public experience scene, popularize intelligent sports products knowledge, and use Suning crowd, Suning new products, Suning single underwriting and other marketing products and means to conduct full channel marketing and promotion.

Suning builds sports outdoor "China Intelligent Manufacturing"

Leading the establishment of China intelligent sports alliance is interpreted by the outside world as a piece of chess for Suning to strengthen the development of sports industry.

Sun Weimin, vice chairman of Suning cloud business, believes that Chinese consumers will be rich and leisure groups in the future. They will pay more attention to quality, personal consumption and products of value proposition.

Sports and culture have become the field of mining consumer value proposition.

So how can we achieve the goal of longevity through sport and happiness? The theme of "intelligence and mobility" fits this idea. In the Internet era, people's motion data and product experience data are combined to enable people to never love sports, love sports, and realize the dream of health and longevity through wisdom.

In June this year, Suning set up sports group, aiming to build an Internet sports ecosystem with soccer as the core, covering "sports events, media promotion, fans culture and e-commerce platform".

It is reported that Suning sports outdoor will focus on promoting "China Intelligent Manufacturing" in football, running and other fields landing.

All products with unique technology, unique design, unique ideas, unique property rights and strong sense of science and technology will be included in Suning's "China Intelligent Manufacturing" project. Suning will focus its resources to support and enhance sales and help innovation.

Reporters learned that, in order to celebrate Suning sports outdoor 3rd anniversary, suning.com held 7.11 online sports outdoor festivals and put tens of millions of sports outdoor vouchers to consumers.