Calvin Klein Is Going To Be The Leader This Time.

Since Raf Simons left Dior in October last year, rumors about "he wants to be the creative director of Calvin Klein" has never been interrupted, but the parties have refused to respond positively.

Recently, however, CalvinKlein, founder of Calvin Klein brand, jumped out and "euphemistically" corroborated the matter.

Last Wednesday, on the Seattle radio program SiriusXM, Calvin Klein, founder of Calvin Klein brand, interviewed Andy Cohen. He insinuate that "the next creative director of Calvin Klein brand will be Raf Simons".

"They finally made some long-awaited changes in design, that is, to really replace me, to find someone with extraordinary vision and creativity.

Now, the company is still unable to announce the name of the person because of some agreement problems.

But in fact, the whole industry knows who this successor is. "

Calvin Klein said.

The contract Calvin Klein refers to is a competition agreement signed between Raf Simons and the parent company LVMH group.

Since the agreement will not expire until the end of July, CalvinKlein will not be able to officially announce the news until early August.

It is no exaggeration to say that CalvinKlein is the pronoun of "American Minimalism". From the beginning to the end, "the world's most powerful minimalist garment manufacturer" is advocating minimalism and a lot of blatant sexuality.

However, in 2002, Calvin Klein sold the brand to PVH group.

After that, the new designer Francisco Costa and the creative director Italo Zucchelli of men's wear didn't bring much glory to the brand.

For example, for many Chinese people, Calvin Klein may be synonymous with sexy underwear and jeans manufacturers.

In order to change its monotonous brand image in Asia, Calvin Klein also launched a production line for Asia in 2014.

In fact, as early as 2013,

And began to do global.

。

At that time, PVH group bought warnaco company for 2 billion 900 million US dollars, thus relocating the Calvin klein cowboy and underwear business authorized by warnaco to complete the "great cause of Calvin Klein".

This year, Calvin Klein also announced that the reorganization of men's and women's wear product line will merge with the company's jeans, underwear, perfume and other product lines.

Another announcement announced during the same period is the unified global creative strategy of all its brands.

And Italo Zucchelli will leave.

In June, the men's wear series and the September women's wear design were completed by the creative team within the company.

Calvin Klein CEO Steve Shiffman said that the adjustment of the creative strategy is another new start for the founder of Calvin Klein in 2002.

"For Calvin Klein, Raf Simons is a good choice. This brand needs a person who can make decisions like Calvin Klein."

An anonymous source of information revealed last year.

Raf Simons industry has a very good reputation. 4 years ago, Raf Simons was a new design that overturned the stage drama left by John Galliano and brought a new fashion to Dior. The difficulty of the incident was that the industry had too high an evaluation of John Galliano, so that few people had confidence in Raf Simons at that time.

In contrast to his current situation in Calvin Klein, the opposite is true.

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In 1968, Calvin Klein founded the same name fashion brand Calvin Klein, first made women's coat, the fabric selection is very exquisite.

By 1970s, Calvin Klein added sportswear, classic jacket and underwear product line to the design of women's wear.

Up to now, the brand already has three main clothing routes: Calvin Kleincollection, CKCalvin Klein and Calvin Klein Jeans of the denim series. Besides, it also produces perfume, glasses, socks, underwear, pajamas, bathing suits and household decorations.