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Textile And Clothing Traditional Supply Chain Organization Mode Put Forward A New Topic.

2016/5/19 11:51:00 36

ClothingTextileBrand

The Internet brings huge traffic flow and great changes in operation mode.

clothing

Retail online accounted for a rapid increase, in 14 years has exceeded 30%.

Behind this is actually a change in the flow of traffic - down the shopping street and shopping malls, and the flow of Alibaba's platform is full.

With the further development of the Internet, the current trend is that the proportion of traffic from the centralization platform (SOCIAL generated traffic) is rising rapidly.

Further changes in the flow of imports have led to changes in the way the products are operated. Antarctic electricity providers and the "net red economy" are typical representatives of the new way of operation.

However, the personalized demand of consumers aroused by the new mode of operation of the net red electricity supplier has put forward the requirement of "small batch, multi variety and quick turnover" for the supply chain.

Spin

The traditional supply chain organization mode of clothing has put forward a new topic.

The existing mode of operation of the clothing industry can be broadly divided into three categories: offline, e-commerce and net red shops. The overall trend is reflected in the small batch quick response, and the demand for supply chain is gradually improving.

Under line

brand

More typical are ZARA, UNIQLO, Hai Lan's home and Semir costumes. The brand of electric business is more representative of Korea's clothing house. The net red shop is modeled on Taobao store of Zhang Da Yi.

In contrast, offline brands are generally better than planning: in addition to a few fast fashion brands, the offline companies often carry out commodity design months or six months ahead of time. The production is mainly based on large quantities and fewer batches. After several months of planning, production and distribution, the goods reach the terminal stores. The brands on the line, such as the Korean clothing house and the net red shop, are stronger than the contingency, and the product design and production are adjusted by timely feedback sales. The production is mainly based on small quantity and multiple batches, and the turnover speed can be shortened to a month or even a week.

At present, offline brands are also changing to the direction of small batch quick response, and also put forward higher requirements for the supply chain.

The core pain points of traditional supply chain organization are data exchange and product non standard at the front and back ends. The infrastructure of flexible supply chain is an efficient information platform based on the data exchange between front and back ends.

The supply chain organization process under this information platform can optimize the delivery time, quality and price in an all-round way, so as to meet the requirements of orders generated in downstream operation links. At the same time, it can form a payment closed loop, and solve the pain points of supply chain in stocking and payment.

Flexible supply chain platform will necessarily require integration of social resources, which requires very deep supply chain industry experience and industrial appeal. It is relatively easy to get orders from the electronic business platform to integrate, but this also requires strong electricity supplier operation experience and industry resources. The most realistic landing path of the flexible supply chain platform is probably to gather orders from the electronic business platform, break through single category, attract industry interaction, and integrate social resources with the help of demonstration effect. Finally, the platform is formed and the supply chain is flexible.

Including the yarn factory, fabric supplier, designer, garment factory, retail terminal) pain points, realize the platform channel data industrialization, industrial content data flexibility, integrate yarn, fabric, accessories, accessories supplier quality products, through the network platform combined with the offline exhibition hall, display to Brand Company, garment factories and fashion designers, solve the problems such as difficult user search, high cost, unstable quality and other issues, further extend to the clothing garment factory and platform sales terminal, and release the trend of popularity, so that consumers, brands and platforms will form a high degree of social integration. Through the perfect supply chain, rebuilding the industrial chain and remodeling the value chain, we can achieve the vertical social ecological circle of highly flexible supply chain, which integrates business flow, logistics, information flow and cash flow. The future ecology of the industry under the industry internet pattern should be: solving all aspects of the industry through the Internet platform of the textile and garment industry.

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