Sports Brand In China Should Be Exhibited In Rio Olympic Games

In 2016, the official uniform of the Olympic Games and Paralympic Games in Rio was officially released in the "Samba city" in Rio. Volunteers, technicians, medical personnel and service personnel will be wearing the clothing of 361 degrees of Chinese sporting goods brand.

After 45 days of shipping, 2 million Olympic uniform related items were packed in 58 containers and shipped from China to Brazil. Starting from May 13th, about 87000 Olympic related personnel will go to the Olympic uniform and registration center of samba city to receive the official uniform. This is the place where the annual RIBA carnival is rehearsed.

The press conference was held in a warehouse filled with Olympic uniform boxes, and models and dancers wearing Olympic uniform showed the samba style dance.

Rio Olympic uniform is divided into blue, red, green and yellow. Each color represents a group of people. The technical officials are blue, the medical staff are red, the race operators are yellow, and the people who serve the public directly are green. The four colors originate from the Olympic Games emblem of Rio and express the concept of "four colors and a team".

　　 Rio Nuzman, chairman of the Olympic Organizing Committee, said at the press conference: "our uniforms are very beautiful, and the colors of the costumes are very vivid. We can see different service contents at a glance. From now on, we present the Olympic uniform of these four colors to the public, so that they can better identify all kinds of service personnel in the Olympic Games.

"The design of the Olympic uniform is inspired by the nature and energy of the Brazilian people and the visual identity of the Rio Olympic Games," said Bate Lula, the brand director of Rio Olympic Organizing Committee. The first draft of design was completed in January 2014, and it was put into operation in December last year after revision.

361 degrees ago, it provided clothing for many comprehensive games, including the 2010 Asian Games in Guangzhou, the Shenzhen Universiade in 2011, the Nanjing Youth Olympic Games in 2014 and the Inchon Asian Games in 2014.

According to the relevant Olympic organizers, Rio Olympic sponsorship level from high to low is divided into five levels: global partners, official sponsors, official support providers, official suppliers and suppliers. 361 degrees as an official support provider to provide all Olympic uniform.

　　 Olympic uniform It includes T-shirts, trousers (variable shorts), jackets, schoolbags, socks, shoes and raincoats. It emphasizes comfort, versatile and durability, and adopts two kinds of weather that can adapt to cold and hot weather. Clothing fabric 。

361 degrees president Ding Wu said: "Rio Olympic Committee's recognition and choice for us to make our own higher requirements. 361 degree has been committed to promoting the development of the world's sports industry, we hope to take this opportunity to make Brazil and the world's sports fans understand China's sports products and brands.

Before the three Olympic Games, the official sponsor of the sports equipment category of the organizing committee was Adidas company. Rio Olympic Games, 361 degrees instead of Adidas, has become an official support for the Olympic Games. In addition, the brand also sponsored the Chinese swimming team, the Chinese Cycling Team, the Olympic team of Greece and South Africa, and the Chinese Paralympic delegation to fight for Rio.