5 Years Ago, 5 Years After Jingdong Alibaba Friendly Cooperation, Liu Qiangdong And Ma Yuncheng "Friends".

Since the Jingdong entered the field of electronic commerce in 2004, Liu Qiangdong and

Because of their peers, they became "enemies", and the competition between them became more and more intense.

It is unexpected that later, Jingdong even maintained a cooperative relationship with Alipay, which was owned by Alibaba. But in 2011, it finally split up.

On 2011 05, 17, at the media communication conference, Jingdong mall CEO Liu Qiangdong made it clear that Alipay's rate is too high, so it will completely stop cooperation with Alipay.

Then, in July of the same year, Jingdong mall turned to the UnionPay embrace, which will provide customers with "no card quick payment" service from 05 days.

At this point, Jingdong mall became UnionPay B2C

First merchant.

Like Alipay's earlier express payment, the UnionPay "no card payment" also provides users with new services that require no online banking, and can be paid by entering the authentication information of bank cards and mobile phone checksum.

According to the analysis of employment insiders, Liu Qiangdong chose the UnionPay, which is related to the development of the Jingdong. From the perspective of its own development, Jingdong wants to have a good, relatively low rate and relatively high support, so that the third party payment platform can cooperate.

Because UnionPay now has no card payment, besides the low rate, there will be investment in the marketing cost in the early stage of cooperation with each other. This part of the investment enterprise is also very fancy, but Alipay does not have this part of the investment.

Of course, in the 2011 Jingdong, Liu Qiangdong was very emboldened to abandon Alipay, because in the Jingdong mall paction, nearly 80% of the proportion was cash on delivery. Besides, there were other means of payment such as online banking quick payment, quick money, money paid and so on.

For Jingdong abandoning Alipay news, Alipay responded that Alipay understood Jingdong's business decision.

Today, it has been five years since the Jingdong abandoned Alipay.

For today's Jingdong mall, has already launched its own "Alipay" - Jingdong payment.

But according to AI's consultation, the third party of China in 2015.

The payment of the paction report, Alipay's share reached 47.5%, Jingdong paid only 2%.

It means that Alipay is roughly equivalent to 20 Jingdong payments on the share of the market share of the Internet payment pactions.

In a sense, Jingdong payment is Liu Qiangdong's private land, but now Alipay has already attacked the major Internet platforms.

Up to now, Alipay has reached more than 400 million users.

If Jingdong hadn't abandoned Alipay, it might have gotten Alipay's huge traffic.

Moreover, for those who are accustomed to using Alipay's online shopping crowd, they can also facilitate their fast payment form in Jingdong shopping platform.

In other words, if Jingdong did not abandon Alipay, it could also increase its electricity supplier turnover.

But in the view of industry professionals, in the long run, Jingdong's cooperation with Alipay has its own strategic thinking.

For electricity providers, payment is an important and sensitive tool.

Payment tools, as the necessary tools of the electronic commerce platform, can not only learn about the users' consumption hotspots and consumption ability, but also grasp the detailed daily situation of the e-commerce platform and the trading peak through massive user data.

With the continuous development of the Internet, the heat flow of the electricity supplier industry, the third party payment platform continues to grow and expand, and its internal competition is also very intense.

Alibaba has Alipay, Tencent has fortune Fu Tong, Sina and Baidu have also obtained third party payment licences, and more and more third party payment providers are on the market.

With the continuous growth of Jingdong and growing into the largest self operated electric business enterprise in China, Jingdong naturally wants to share a share in such a big market.

Informed sources said Jingdong is actively developing its own mobile social networking products.

Oath to build a "Jingdong" ecosystem with their own strength, in addition to e-commerce platform, Jingdong should do, including import, payment, big data, logistics, supply chain and so on.

Of course, Ma will never let Jingdong bring the threat, and Alipay, who is in the hands of Alibaba and ants, is very likely to become a means to curb the growth of Jingdong and become a double-edged sword.

However, due to the interoperability of the Internet, the services provided by various companies will be intersecting, so competition has already surpassed the scope of their own courtyard and has risen to the competition of the whole ecological level.

Enemy is enemy.

As a result, after stopping using Alipay, Jingdong gradually moved closer to Ma Huateng's Tencent. It not only merged with the fast and easy clap, but also won the entry support from QQ and WeChat, and also avoided the big data falling into the hands of Alibaba.

In the era of intense competition in the Internet business, perhaps Liu Qiangdong gave up Alipay for a while, but exposing his trade secrets to his opponent's eyes is not desirable at all. Therefore, only if he goes out of his own way and goes all out with Alibaba, will he have the opportunity to occupy the dominant position of the market.