Interpretation Of The Craze Behind Adidas'S NMD Series

In English grammar, if the word "FEVER" is followed by a thing, it refers to the phenomenon of "fanaticism" caused by this thing.

As Adidas Originals today's "Star", NMD from the grand release, it has attracted people's attention to this pair of shoes, like Superstar and Stan Smith shoes, with "enduring genes".

This time, kiDulty aims at extending the fanaticism of this pair of shoes, shooting with creativity, and exploring the fascination of "NMD FEVER" fanaticism.

Discovery experience

The Adidas Originals design team takes advantage of the three representative styles of the retro footwear in the brand: Micro Pacer, Rising Star, Boston Super, and draws on their common midsole design, "Iconic Color Blocking", becoming a "future classic" that can withstand repeated consideration.

Born with endless urban expeditions

That is, NOMAD, Chinese has nomadic and adventurous ideas.

At the very beginning of this pair of shoes, the creative team hit it off, combining the concept of "Urban Nomad" with these new shoes. The new technology provides comfortable wearing experience with modularity and strong visual impact, enabling every adventurer and nomad who is eager to explore in the city to provide a lifestyle that belongs to them.

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Integrating Trifolium classic genes and BOOST & PRIMEKNIT top technology

On NMD, Adidas Originals will take the current technology of home technology, BOOST Runner midsole technology and PRIMEKNIT woven upper, as the technical support of NMD, which ensures the best wear experience, and also makes the pair of shoes suitable for everyday wear with some Tech Runner charm.

Past empowering the future

In order to make NMD the "next classic", Adidas Originals also starts from history: when Superstar and Stan Smith become an insuperable classic, the image of "shell head" (the toe of Superstar shoes) and the green tail (green shoes of Stan Smith shoes) are also popular among the people.

Therefore, NMD also needs such a feature, so that people can recognize it at a glance - the Color Block color module will shoulder the heavy responsibility.

These two brightly colored stabilisers, like the "shell tail" and "green tail", have the typical visual design, and become the core of NMD.

More choices, more new

Adidas Originals NMD synchronous debut