2016 China Fashion Intelligence Forum - Hitting The Community Economy

March 16th, from China

Association, China

Sponsored by the publishing house, China apparel magazine, the 2016 China Fashion intelligence forum, a group of Chinese apparel intelligence forum co organized by Qingdao Sino textile billion joint development Investment Co., Ltd. and far east Zhengda inspection group, was held during the 2016 China International Clothing Fair.

At the forum, industry experts and scholars focus on the topic of "how to make good products according to different communities" and "the main problems and Countermeasures in the development of community economy".

Fu Qiang, director and director of the new communication research center of Central University of Finance and Economics, thinks that due to the emergence of new generation, the change of knowledge workers, the circulation of information and the increase of social pressure, the relationship between organizations and people is changing. The structure of the organization is changing, and the relationship between organization and society is also changing.

These three changes can be attributed to the change of people.

Human beings have changed. In the organization, the role of people has become more and more free (organization and human). The way people work together has changed (organizational structure) and people have been floating away from the organization and Society (organization and Society).

Social organizations are reconstructing the relationship between people, organizations and society.

Shanghai

Bian Xiangyang, director of the center for promotion, professor and doctoral tutor of Donghua University, said that with the rise of the community economy, more and more organizations and individuals began to build their own communities, whether in traditional industries or in new industries. Among them were Luo Ji thinking, POWFUL, Funiu Tong, and Wu Xiaobo public channel. The establishment of these communities attracted a large number of 80 and post-90 youth. Each of these communities has their own characteristics. But in summary, a good community needs to have the following characteristics: attitude, interaction, participation and mutual benefit.

In the era of social economy, the starting point of brand product design and R & D should be to create and satisfy consumers' desire and make products based on community culture.

For a community, the values it advocates are the soul of the community, and the common values are the most fundamental guarantee for the aggregation of members of the community.

In the process of product sales and production, enterprises gradually make the producers of different levels within the enterprise form a direct correlation with the relevant consumers, and jointly seek the cultural value of consumption and production. Guided by this cultural value, they form relevant communities to enhance the optimization of products and services so as to form a new business mode.

At the same time, Fu Qiang said: "consumers do not believe in advertising, and the marketing way of using tools to deal with socialized consumption is dead.

We are entering a new era, a time to change the marketing base; a new era driven by technology and reality, which is based on people's real behavior and habits.

Finding the potential impact group of the brand, building trust with the important influencers in the group, integrating into the community, and building the brand with the consumers, can realize the real digital marketing and realize the real digital marketing pformation.