Banana Republic Continues To Drag Into "Big Trouble".

Although 2015 is a big winner for fast fashion brands.

However, with the entry of fiscal year 2016, many fast fashion brands have begun to pform. Meanwhile, UNIQLO also showed signs of slower growth.

As the worst performing Gap group, recently released February sales data is quite interesting.

In the first four weeks as of February 27, 2016, the sales of the Gap brand and the Old Navy brand of Gap group were flat compared with the same period in the 2015 fiscal year, compared with the 6% decline in January.

However, in the 2015 fiscal year ended January 2016,

Same store sales fell 6% compared with the same period last year, while the group's strong engine.

They maintain a good standard.

But Banana Republic continued to decline, while sales in the same store recorded a 11% decline in February 2016 sales figures.

Despite the strong publicity of the group, Gap and Old Navy rely on them.

There is a turning point, but Gap group, which is still limited by the design style, is still a big problem in the future.

The group said that the sales performance of Gap and Old Navy has improved with the advent of chips.

While browsing the official website, I found that Gap group's brand name Gap, Old Navy and Banana Republic all offer discount activities to new products such as spring clothing series, and the discount rate is not small, up to 40%, and even the whole category has different discount activities.