2016 Autumn And Winter New York Fashion Week Is About To Open. What Does Jingdong Want To Do For Chinese Fashion?

Compared with other fashion week, business and practicality are more important, so Jingdong's Chinese e-commerce platform entering New York fashion week seems to be a tonality.

Entering New York fashion week is part of Jingdong's "fashion luminous body" plan. According to Jingdong, the plan is "Europe".

The creative director of the center is Mr. Maurizio Pecoraro and Mr. Mario Boselli, the honorary chairman of the European design centre.

It seems that the sincerity and level of the plan have a certain height, but when we tried to understand the European design center of "tall and high", we found that all the Jingdong were published.

This makes us have to doubt the gold content of the plan: does Jingdong really want to push forward China's fashion industry? It looks as though we think it's too good. This 5 designer who has been on the fashion week in New York has established a cooperative intention with Jingdong, whose brand has been sold on Jingdong.

So, rather than Jingdong's intention to promote China's fashion industry, it's more like it wants to advertise for itself, and to win a competition in the fashion business competition in China.

Abroad, Gao Ge Ge has feelings.

Nor are there any e-commerce sites. They are often created by teams with genuine taste and professionalism.

At home, GQ, China, has also built up Shangguan Zhe and Zhou Xiangyu to become Chinese designers who are truly attracted worldwide attention.

However, whether they want to be a fashion business platform or support Chinese designers, Jingdong's gameplay is not so advanced, and Jingdong's concern is probably its business.