At The End Of The Year, The Chinese Clothing Industry Handed In A Beautiful Answer.

Since 2015, raw materials, rents, labor costs and so on are constantly rising, and the profit margins of enterprises are shrinking.

Nevertheless, the Chinese garment industry delivered a beautiful answer at the end of the year.

This reporter learned from the statistical data released by the China clothing association that in 2015 1-11, 15586 clothing enterprises above Designated Size realized the main business income of 1 trillion and 984 billion 423 million yuan, with a total profit of 112 billion 802 million yuan, representing an increase of 5.94% and 5.01% respectively.

Business operation capacity and solvency have been further improved.

Xie Fangming said that as people like to turn off TV and computers to watch movies in the movies, the offline experience is becoming more and more popular. This is also an important reason why Ali descends to the line. At the same time, people will pay more attention to the functionality, timing and safety of the product, personalized and customized.

It will become a new consumption feature.

Chen Dapeng, executive vice president of China Apparel Association, pointed out that under the new economic normal situation, China's garment industry should rapidly improve our innovative ability, and all adjustments must keep pace with the development of consumption change and market demand.

Regarding this, Xie Fangming, Secretary General of China Textile entrepreneur association, pointed out that with the development of China's economy, "

"Consumer behavior and consumption trends are undergoing profound changes and are becoming popular. Online shopping is still attracting people's attention, but people's consumption behavior is gradually returning to rationality. Online browsing and offline shopping experience has become a new trend.

Zhang Wenxin, vice president of Shanghai Wu Yi Fang Clothing Co., Ltd., in an interview, said that any entity's business is bad and there is a reason why it can not be blamed for the economic environment.

In today's era of intensified business competition and rising stars, traditional business tycoons can easily get into the situation if they do not make progress and do not seek flexibility. They are getting farther and farther away from consumers and more and more suppliers are being injured.

But often the newly entered competitors do not have the pressure of pformation, and in the mode and details, they become the new favorites of the market.

It is also emphasized that domestic textile and garment enterprisers should seriously study new changes in consumption characteristics under the new normal, speed up the development of new products, strive to adapt to small batch and multi variety processing needs, and timely adjust marketing strategies.

Insiders believe that since 2015, although clothing consumption has basically continued the weak trend in 2014, the growth rate has stabilized, and has steadily increased in a few months.

The 1-9 month year-on-year growth rate was 10.2%, which is similar to that of the same period in 2014. Although clothing consumption has not recovered, subdivision has shown signs of recovery.