XTEP Children 2016 Autumn Order Will Be Hot

In January 8th, XTEP children's shoes 16 years autumn commodity ordering and marketing conference opened in Xiamen Xiang Lu Hotel.

It is of great significance that we gather together to sum up the harvest in 2015 and explore the 16 year development strategy.

2015 is a year for XTEP children to make a comprehensive effort. It has achieved good results both in brand promotion and in commodities, marketing channels and so on.

At the order meeting, Mr. Ezi, executive vice president of XTEP group, put forward the concept of "commodity is king, retail wins, surpasses itself, and leaps and bounds". This is also the theme of this autumn order meeting.

As Mr. Yeh said, 2016 is the breakthrough year for XTEP children. When we improve the commodity force, we will not only adjust the commodity structure, but also balance the cost performance. We also need to explore the way of retailing and explore the quality and efficiency.

In the face of the new economic environment and the bonus of the implementation of the comprehensive second child policy, the children's products industry is bound to usher in new challenges and opportunities.

Everyone needs to adjust their mindset, give themselves a new position, start from the details, seize the opportunity and take the leap.

In addition to improving commodity strength, XTEP children's brand promotion in the past 16 years is also a highlight.

In the past year, XTEP children have launched many brands of big moves, whether it is XTEP children's exclusive animation "dream of the general mobilization" marketing of the outbreak, or the whole summer, "big hands and small hands, I want to go to CCTV" children's talent selection activities, or run together more powerful parent-child marathon, let XTEP children.

Influence has been rapidly promoted.

The 16 year is the XTEP children's sports year. Apart from the two major activity resources, it will also promote marketing with multiple hot spots.

In the 15 year, XTEP children signed a strategic cooperation agreement with 360 companies to develop children's smart wearable products. Its children's smart positioning shoes, five star positioning shoes, will be fully listed in 16 years.

At the meeting, Mr. Wang Defu, deputy director of shoe design, shared the research and development achievements of five star positioning shoes for us, so that the dealers at the scene looked forward to it.

At the same time, the design director, Ms. Qian Li Li, also released this time.

The related new products will be divided into four series: sports, leisure, fashion and outdoor in the fall of 16 years. The products will not only increase the details, but also enhance the fabric, style and color.