Do You Know The Logic Behind The Tory Burch Layoffs?

The great upheaval in the clothing industry is not just in the luxury sector.

Recently, Tory Burch, a luxury luxury designer, has been seen to have laid off 100 people at headquarters and is facing a restructuring of its brand.

Is this the deadline for light luxury brands? WWD quoted people familiar with the matter as saying that this number accounts for 2% of the total employees.

"Tory Burch needs to be repositioned to maintain its growth momentum."

The source is like that.

In the observation of president of Customer Growth Partners, sales of Tory Burch showed a weak trend, believing that the brand's strength was not as strong as before.

The reason for the analysis may be that the brand is developing vigorously now.

As a whole, it has surpassed the peak of development. At the same time, the performance of brand in handbag area has been surpassed by Kate Spade& Co.

In recent years,

In sports, perfume, watches, Asia business and

As well as in September last year, Tory Burch LLC hired Ralph Lauren president, chief operating officer and vice president Roger Farah as joint chief executive, as well as a very good financial statement after the stock exchange early this year, and Tory Burch was once guessed to be on the market.

However, with the crazy growth of sports industry, it is also hard to say whether Tory Burch can enter the sports industry to pull the brand out of the low tide.

Mainly from the millennial generation, loyalty to brands is often very low.

In the current weak environment of retail trade, the listing of Tory Burch is very slim. At the same time, it is also faced with the possibility of corporate restructuring. After layoffs, we can probably see the prospect of light luxury brands in the industry.