Dior Dior First Opened Online Shop To Test Water E-Commerce

Always avoid online shopping, breaking up the noble image.

It is also more and more difficult to resist the tide of electricity supplier, and they are tempted to explore the market reaction through various advance plans.

Following Chanel

After opening up the North American beauty products and glasses online sales function and selling Net-a-Porter jewelry with the luxury goods supplier, a new French fashion house Christian Dior Dior will be in the US luxury department store Bergdorf Goodman.

The platform opens holiday guerrilla stores, and sells 14 selected shoes from 2016 early autumn holiday series from now until December 31st.

Christian Dior Couture Dior brand president and LVMH Mo t t Louis Hennessy Vuitton SA LVMH.PA (LVMH.PA) MOET & CHANDON, Hennessy LV Group North American perfume and cosmetics president and chief executive officer, Hou, who accepted the visit, pointed out that the aim of this collaboration is to widen the current source of customer loss, create win-win business opportunities, and create research value for e-commerce projects.

She disclosed that since Christian Dior Dior has not yet explored the way to build and manage customer relationship and customer relationship in physical stores to online sales, Christian Dior Couture Dior has not yet launched a substantive plan for e-commerce, but if the timing is ripe, it will go all out.

At this stage, the most important strategic point of brand is still customer relationship experience, because the price of Christian Dior Dior as a "super high-end luxury brand" is very high.

Two years ago, Joshua Schulman, President of Bergdorf Goodman, who put forward the electricity supplier cooperation plan to Christian Dior Dior, said the market had urgent needs for Christian Dior Couture Dior, which had not yet set foot in the luxury brand in the field of e-commerce.

Christian Dior Dior Bergdorf Goodman holiday guerrilla shop shoes include Dior Fushion sports shoes, Dior Verso and Dior Flore flat shoes and high-heeled shoes, priced at between $830-1140, Bergdorf Flore New York Manhattan flagship store will also be synchronized on the shelves.